Just closed the brand reach call, a great way to quick-start our Brand Representation chapter, and just wanted to share with you a tool that I've been using to gather insights on ChatGPT responses. Going back to one of my top recommendations: If you want to be part of AI answers, look at the sources! A quick way to look at the sources is clicking at the sources button under the answer as in the attached image, that would show you the list of sources that AI used to complete that answer. Use this list of URLs as a target to work your way to the answers: - What social media profiles, directories, blog posts are being surfaced? - What content type is AI preferring? - What do I need to work on next? PS: If you want even more insights and specifc datapoints to track, you can download this chrome extension that I've showcased in the call: ChatGPT Search & fan-outs capture You will have to install it, run it and once the tab of the extension is open you can start one search in ChatGPT and it will read it and show the results on the extension browser tab like in the attached image.

OpenAI just announced they're testing ads in ChatGPT starting in the coming weeks (US first, then expanding globally). Here's why this matters for your AEO strategy: ✅ New advertising real estate at the bottom of ChatGPT responses ✅ Ads triggered by conversational context (not just keywords) ✅ Conversational ad formats coming - users can ask questions directly within ads ✅ Leveling the playing field for small businesses and emerging brands The Opportunity: Smart businesses should start thinking about PAID AI visibility too. This opens up a completely new channel for reaching people at the exact moment they're seeking solutions. What to watch: - How contextual targeting works in conversational AI - What "relevant sponsored products" means for your niche - Early mover advantages as the platform develops The businesses that understand both organic AND paid AI visibility will dominate in 2026. Source: 1-https://openai.com/index/our-approach-to-advertising-and-expanding-access/ 2-https://x.com/DanielPriestley/status/2012505992580235343 3-https://x.com/sama/status/2012253252771824074 What are your thoughts on advertising in AI platforms? 👇

Welcome back to brand new year of non-stop innovation If last year was fast-paced - this year we're going to feel the ripples of innovation in every layer of our lives. We're going to see every hyped-up AI application hitting shelves and users gradually but massively. You might blink and miss it, but don't worry! because you're in the right place... This community is the place to be if: - You're curious enough to invest in learning the skills needed to ride the next decade of discovery for your business. - You saw the Internet wave and felt like you missed it. - You want to learn what your competitors are going to be scrambling to figure out months after you've started to implement. This year everything that has been invested starts to materialize in impact, the year of agentic E-commerce, of hiper-targeted product research, agent-enabled websites, on-device AI, augmented reality everywhere... and much much more. Anyone as excited as me?, What is the thing that you are looking forward the most to achieve this year around AI for your business?