No guarantee No Question, Money Back 30, 60, 90, whatever day guarantee Questions asked guarantee Will work with you guarantee I'll pay you if it doesn't work guarantee Others? Specifically, I am currently thinking of moving from "30 day no questions asked guarantee" to a "3 day as long as you have not accessed the material guarantee" The only reason I'm not doing a "No guarantee" is I don't want to end up with a chargeback. I'm curious how ya'll handle your guarantees and why?

Last week, I launched a paid Skool group. I only promoted it through my email list – and got 38 people to join out of a list of 130-something people. Now, the group only costs $10/month, but still ... I consider that a great result.

Maliha had a post that talked about BF without freaky discounts yesterday. Before I read it, I already scheduled a BF discount for a course I have. And it got me a bunch of sales. I've also scheduled another email for today with an even bigger discount. So, let's see how it goes. This is not to say you should always discount stuff around BF. You should not. But it can work.

We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.

Here’s a Black Friday deal idea that doesn't involve offering an 80% discount. Instead of making your stuff cheap, increase the price of your offer. No seriously… I’m not kidding. It's literally John's price-increase promo... but during BF. So... Run a BF promotion and say that you'll increase the price of whatever you're selling by 20% (or 50% or 250%… up to you to decide), and this BF season is the only time they can get your offers the cheapest they’ll ever be (without slapping a discount, of course). This does a few things: 1) Instead of cheapening your offers, it actually makes your offers seem more premium, which I’m sure they already are, and you’re likely undercharging yourself right now 2) It’s still a great deal because people are getting it for 30% (or whatever percentage) less than what it will be after BF 3) You’ll be upping your status (higher prices → higher status) 4) Your offer will be just different enough in a sea of discounts that people will pause and pay attention 5) After BF, your offers will cost more, and you’ll be making more money 6) During BF, you’ll make just as much as you were making before (per sale), without discounting anything or cheapening your offers... and you'll likely make a buncha money because... promo! Anyway, something to think about, maybe... if you're tired of discounting.