Howdy y’all. It’s been crazy around here as I have a lot going on. I’ll be sharing more about that later this week. Here’s the update you’ve been waiting for… Ray what’s happening with you building this "Brand" I keep hearing about? Here are some facts. The “new brand” in question is my new “author brand” that I am building as I begin writing and publishing fiction. Novels, to be exact. (Some have asked, “Ray, isn’t sales copy mostly fiction?” … to which I answer, “Not if you do it right.” Back to my under-construction “Author Brand”… I’m planning to write in several different genres (detective, thrillers, supernatural, historical… fact is I have plans to write in 12 different genres each with each genre “sub-brand” consisting of one or more series, each series including anywhere from 12 to 24 books each). Does that sound crazy? It’s not. It’s very doable inside of a year, and I have specific reasons for planning for so many titles… And it has to do with making more money. More on that next time. My “author brand” is under my own name (Ray Edwards) right now… but that’s open for debate This is a question that is relevant to all of us. Do we name the brand after ourselves? “Ray Edwards, Inc.” Or do we give it a specialized “brand name“? (For example, “Monster Breath Books”). The fact is that I often do I “get the cart before the horse”, and began I did it this time (with y’all watching. As Popeyes would say, “How humilgratin’ …’”) So I started building the brand before I actually thought it all through. Why? It’s in my nature to get started quickly and then have to clean up the mess I just made. So… to give you an idea… I already have this massive brand built as a direct response copywriter and copywriting teacher. That’s what happens at RayEdwards.com. And the “perfect advice” would be to use a pen name (like “Byron Willowby” or even “Jack Slade”) so I can avoid any confusion. And I will probably do that (probably soon, because the longer I wait to fix it, the more of a “mess” I make. (That means the more URLs, redirects, graphics, etc. I have to fix or change.)

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