I was talking to my mom the other day about changes happening at her company. 🫖 She’s in her 60s, getting closer to retirement, and she said something that stuck with me: “I feel deeply for those who don’t have a backup plan after this. I know a lot of us may wonder who’s going to hire someone in their 60s or older. It’s scary to think about.”And the more I sat with what she said, the more I realized there was probably a little bit of fear for herself underneath that too. My mom has always WERKED. She served her country, raised her kids, built a career, got elected, volunteered—the list goes on. So I asked her, “Mommy…what do YOU actually want to do when you retire?” Not what job could you get next or what would be safest. Your kids are grown. You’ve already spent decades working. What would you choose if you finally got to decide what this next chapter looks like? And I think a lot of folks need to hear this, especially if you’re 60+: you have a much bigger advantage than you realize. You have decades of knowledge, experience, mistakes, relationships and pattern recognition sitting inside of you. Things that feel completely normal because you’ve been doing them for years could be incredibly valuable to a founder, a growing company or someone trying to learn in months what took you decades to understand. That expertise could become consulting, training, advising, mentorship, content, digital products, services or an entirely new business. And AI makes this even more interesting because your experience is the expertise. AI can help you package, organize and amplify it. Experience can mean recognizing problems faster, asking better questions and needing far less time to get up to speed. Experience saves time, and time has value. So if you’re watching the workplace change around you, please don’t automatically translate that into “my opportunities are disappearing.” You may not need to start over. You may need to start looking at everything you already know differently. The training wheels are off. You don’t have to wait for another company to decide you’re valuable.

Or is there a new member in the YAMS AI Club Everytime I hiccup... 🤣 🤣 🤣 🏆 🏆 🏆

A) To execute ideas faster B) Mostly for brainstorming C) I keep collecting prompts without using them Drop your letter below. 👇🏽

One of my favorite ways to use AI is as a strategic thinking partner—not to tell me what to do, but to help me ask better questions. If you’ve ever wondered what you should sell, what business you should start, or how to turn your skills and experience into income, try this AI exercise. It may help you uncover a new idea, shortcuts, and repeatable results you already have that others may find valuable. Copy the prompt below into ChatGPT, Claude, Gemini, or the AI platform you use most. ______________________________________________ PROMPT Act as a strategic thinking partner with expertise in business strategy, positioning, product development, customer research, marketing, and AI. Your job is to help me uncover patterns, strengths, and valuable knowledge I may not recognize on my own. Do not make assumptions about me. Interview me one question at a time. After each answer, ask thoughtful follow-up questions until you have enough context before moving to the next question. Ask me: 1. What repeatable result or outcome can I consistently create without having to think much about it? 2. What does it actually take to create that result? 3. What do I know more about than the average person? 4. What shortcuts have I discovered that could save someone time, money, frustration, or mistakes? 5. What did I have to learn the hard way that could be simplified for someone else? 6. Who specifically needs or would benefit from these results? After the interview, analyze my answers and identify: - My strongest recurring skills - The valuable outcomes I can repeatedly create - The problems I may be uniquely equipped to solve - The people most likely to need those results - Patterns or strengths I may be overlooking Then suggest: - Services I could offer - Digital products I could create - AI tools or apps I could build - Workshops, memberships, or communities I could create - Content pillars I could focus on - Premium offers people may be willing to pay for

AI can be an incredible brainstorming partner for customer research, competitor research, content strategy, and product validation. One simple prompt can uncover the questions your ideal customers are likely asking before they’re ready to invest. The prompt; I’m a [your niche]. My ideal customer is already looking for a solution to [problem]. What questions are they typing into Google, Pinterest, Reddit, YouTube, TikTok, Instagram, Facebook, Gemini, Perplexity, ChatGPT, and other popular sites i am missing right before they’re ready to invest Organize the results by platform and buying intent.” Within minutes, AI can organize the results by platform and buying intent. One thing you’ll notice quickly: Folks aren’t searching for AI. They’re searching for the outcome they want. They may be searching things like: - How to turn my expertise into a digital product - How to build an app without knowing how to code - How to validate a product idea before launching - How to find customers who are ready to buy - Best AI tools for creating digital products - Best community platform for memberships - How much does it cost to build an AI app? Those searches reveal far more about buying intent than simply knowing someone is interested in AI. The next step is just as important. Take those questions and validate them. Search Google. Read Reddit discussions. Review YouTube comments. Explore TikTok or Pinterest search. Look for patterns in the language people use. The goal isn’t to let AI replace your research. The goal is to use AI to uncover better questions so you can make better business decisions. I cover this process inside the classroom, including customer research, buying intent, awareness stages, competitor research, and turning customer questions into content, products, and offers. — Whit 🫶🏽