Good Morning Syndicate Fam. Just a quick FYI, I have my second Cataract Surgery on my Left Eye this morning, so I will not be at our Coffee Chat this morning. If any of you have a chance to go in and chat with other members, please have fun and enjoy a morning chat. Next week @Lisa Ronquillo will be leading the Success Chat on AI and how to use ethically and soundly for your business. One of the things that came out of our poll a few weeks back, was you wanted more referrals from our members here in the Syndicate. Well today's Strategy Lab is about making that a little more pointed and easier for everyone... Thursday Strategy Lab: The “Referral Trigger” Audit Most business owners say, “I’d love more referrals.” But here’s the strategy question: Have you actually made your business easy to refer? Today’s lab is about creating one clear “referral trigger” — a simple sentence someone can remember when they meet your ideal customer. Instead of saying: “I do marketing.” “I’m a coach.” “I run a small business.” or “I make products.” Try building this: “Send people to me when they need help with __________, especially if they are __________ and want __________.” Example: “Send people to me when they need help turning their podcast into a business tool, especially if they are LGBTQ entrepreneurs who want more visibility and better leads.” Your action step today: 1. Fill in your referral trigger sentence. 2. Post it in the comments. 3. Read at least three other member posts and tag someone you know who might be a good connection. Strategy is not just what you sell. Strategy is making sure your community knows who to send your way and why. *** Remember there is a "Referral" Tab above where you post how best for members to refer to you, and a "Testimonials" Tab to shout out your fellow members when they help you out.

Happy Friday Syndicate Fam! We made it through another week and I hope you have some successes to share with the group! Let us know in the comments any Wins of the Week! I said last week that we are less than 2 months away from the traditional Pride Month of June. As I work with clients in my own business as an lgbtq business and marketing coach/consultant, I thought on the next few Fridays, I would share some of what I thought were great Marketing Campaigns and ask you a question. What has been one of your best offers or campaigns that helped boost your business? Share with the group as it may help someone else here in the Syndicate. Pride Month gives brands a golden opportunity to boost their reputation, establish deep connections with their customers, and drive growth. But only if your Pride Month marketing comes with the right intentions. Today’s buyers are looking for more than just great products. They want to support brands that align with their values and support important social causes, including LGBTQ+ inclusivity. You need to show that your business is genuinely committed to diversity and inclusion. If you nail that, your ideal customers will choose you over your competitors. That means more repeat buyers, higher order values, and more cash/credibility in your pocket. in 2021 Lego premiered its "Everyone is Awesome" build set, released during Pride Month. This set was designed by LEGO®’s Vice President of Design, Matthew Ashton, who is himself a member of the LGBTQ+ community. The global toy company showcased a vibrant lineup of LEGO® figurines representing the diverse identities of the LGBTQ+ community. LEGO® went beyond the normal Pride flag and included the colors of the transgender flag and a drag queen figurine. (They're still available). It was a great twist on their Lego Movie's tune about how "Everything is Awesome." It gave a quick nostalgia nod to the movie and it kept very on brand for other lego figurines they have made in the past. It was packaged to look like a regular Lego products, although the colors were definitely Pride-centric, all of Lego's bricks are colorful, so it felt congruent, and it included assembly instructions, just like every other Lego set does. And it was very On-Brand for the company, which already had a very good rep for inclusiveness and diversity: https://www.lego.com/en-za/sustainability/diversity-and-inclusion

Happy Monday Syndicate Members! Hope you had an amazing weekend. Mine was spent re-charging the batteries, cleaning up the house, and starting a new course in consulting and marketing. This week we are going to do a new 5-Day Challenge on How to Build Authority in your niche. This is a Challenge Sprint, so there will be fun little prizes and the more that participate, the more great ideas we will have to share in our own entrepreneurship. As always, reach out with any questions or comments. If you are not able to do the Sprint, It's "Motivation Monday" Comment or DM another member to brighten their day and provide a little motivation. Authority Acceleration Sprint: Day 1: Monday: CLAIM YOUR POV! Most queer entrepreneurs don’t lack talent. They lack positioning. If your message feels fuzzy, it’s because you’re trying to be for everyone. Authority requires edges. Today we define yours. Here’s the truth: If you don’t clearly stand for something…You’ll blend into everything. Today’s Challenge Assignment: Look over the attached Day 1 Worksheet below to help you define your authority value Complete this sentence: I help ______ achieve ______ by rejecting ______ and replacing it with ______. Be Bold, Be Specific, and Be Unapologetic. This is not corporate LinkedIn-safe language.This is clarity. Drop your Authority Statement below by 8pm EST. 🔥 Bonus: Comment on at least 2 other members’ posts and help sharpen their message. Let’s stop being “a little bit of everything.” More Pride. More Positioning. More Power.

Hey Syndicate Members, Happy Sunday! It's the last week of February already, can you believe it. March is going to bring a lot of fun updates to our community here and I hope you will check in for a couple minutes each day to say Hi and hopefully have a little fun and get some good connections. For the last week, we will be doing a 5-Day "Authority Acceleration" Sprint. This will be a great way to connect again and to help establish yourself as an authority in your business and field. Here's a little overview, I hope you will check in each day and work on the excercises. I promise it can help you grow and build your business or organization..... Tomorrow, we kick off a brand-new 5-Day Authority Acceleration Sprint, and this one is all about positioning. If you’ve ever felt like: • You do “a little bit of everything” • Your message isn’t landing clearly • People don’t fully understand your value This sprint is for you. In just 5 days, you’ll: ✔ Clarify your bold Point of View ✔ Create a named signature framework ✔ Stack your proof and credibility ✔ Publish authority-driven content ✔ Install a simple authority funnel that converts Authority isn’t ego, it's clarity + consistency + confidence. We start tomorrow. Show up ready to claim your space. There will be Prizes along the way. More Pride. More Positioning. More Power. – Scott

First things first, I hope y'all will reach out and welcome our 2 newest members, @Vern Cooper & @April Gilbreath Keep sharing with your friends and fellow lgbtq business friends like @Jonathan Shuffield did with April, YAY!! 🌈⚡ It's Day 3 of the "More Pride, More Profit, More Power: Visibility Boost Challenge" Thanks to everyone for sharing who your "Ideal Audience/Client" is and "How You Reach Them." I hope other Syndicate members will read them over and know who they can refer to you from your audience. If you did not participate yet, you can still go back to yesterday's and Monday's post and put in your actions to the daily prompt. Remember at the end of the Challenge I will put all participants names into a randomizer and the Winner will get a $50 Vista Print Promotional Credit to elevate or create your brand, and a One on One Coaching with me. Each day has: A short prompt A simple action A community post No pressure. No perfection. Just forward motion. DAY 3 — MORE PROFIT Profit Grows from Trust! Trust grows from shared lessons. Today, post: “One lesson I’ve learned building my business is: ______________________” Keep it short. Keep it real. No selling. Your insight is your value. AND Share one revenue-focused action you’ll take this week. (ad, direct ask, product or service launch) You all are killing this challenge, keep up the great work, looking forward to what you post.