1. Spray the back of your neck. This creates a scent trail behind you and helps with sillage without constantly putting the fragrance directly under your nose. This is one of those little tricks that can make a big difference, especially with a fragrance that has decent projection. When I spray the back of my neck, I’m not putting the scent right under my nose where I’m constantly smelling it all day. That helps cut down on nose-blindness, which is one of the main reasons people think a fragrance has disappeared when everyone else can still smell it. The other thing I like about this placement is the scent trail it creates. As you move around, the fragrance comes off the back of your neck and follows you instead of just sitting in front of you. People walking behind you or passing by can catch it, so you get better sillage without adding a bunch of extra sprays. For me, it’s a better way to use the fragrance you already put on instead of just overspraying because you can’t smell it anymore.