I'm gonna real with you guys... Being an entrepreneur with ADHD is fucking hard sometimes. I’m constantly second-guessing my ideas, tweaking my systems, questioning my offer, wondering if I should pivot… or start a whole new business altogether. Just last week, I almost convinced @Rex Loyer we needed to create another offer. But then I remembered... Success doesn't come from having the perfect idea or constant tweaking. It comes from staying with something long enough to let it work. Because every change has a fixed cost in focused energy. Switch your CRM? You lose hours (or days) learning the new one. Switch your offer? You lose 20% of the momentum you’d already built. Think of it this way: You’re pushing a massive boulder up a hill. It’s heavy. It’s slow. Your muscles ache. Then you spot another boulder off to the side that looks a little smaller, maybe smoother, maybe more colorful. You think, “Maybe that one will be easier to push." "If I could just find the right boulder, I can get to the top of this hill and push it down the other side.” So you drop the boulder you’ve been pushing and walk over to the new one. But guess what? It’s just as heavy. Sometimes even heavier. And the worst part? All that effort you spent pushing the first one…is gone. If you didn't maintain it, it starts rolling back down the hill. And now you’re back at the bottom of a new hill, starting from zero again. This time with more fatigue. Here's my point... Entrepreneurship isn't about the big glamorous "I made $1 million overnight" moves. For 99% of people, it doesn't work like that. It's a slow, painful grind over months and years. Without letting shiny object pull you in. I get it - it's pulled me in many times. I've switched businesses a TON. That's why I have people in my corner holding me accountable to sticking to one thing long enough to see it through. Because left to my own devices, my ADHD will pull me in another direction.

Many of you may not know this, but I've been doing search engine optimization (SEO) for over a decade. And I am a ghostwriter for Semrush, the world's leading SEO software. (Shh, don't tell anyone 🤫) My most recent article on AI-Generated content & how it shows up on Google just got published. TL;DR: Not only CAN AI content rank on Google - it is taking over. At least 19% of all content on the first page of Google is suspected to be AI-generated, and that is rapidly increasing. Here's what I didn't say in the article... This AI-generated content is often FALSE. As more AI-generated content with "hallucinations" (the AI pulling random BS facts with no source; i.e. lies) begins to rank on Google, AI chatbots will continue to pull "facts" from other AI-generated content with hallucinations. At a certain point, this means that AI will both hallucinate AND pull false "facts" from the internet from other AI hallucinations. This is called "AI slop" - and it's becoming a real problem. Check out this fascinating video by Kurzgesagt on the impacts of AI slop on the internet. What do you guys think? Will AI slop take over and ruin the internet? Or will people find a way - as they often do - to adapt through this massive change in the way the world works? And will you be using AI to help you generate content for your website?