Hey @Marcelo Castilho Biggest points i can give you is dont try and overcomplicate your ads. Start small and work bigger based on the data you get back from your ads. Start with 1 campaign set up properly with 2-3 ad groups inside it Structure your ad groups around 4-5 closely related contextual keywords as a phrase match each based on the most relevant searches a ideal customer would search for. Remember people are inherantly lazy so people would be looking for the most simple terms in relation to what they are looking for. I would structure my first few ad groups on 1 for the general terms, 1 for a local area search and 1 for the main target service or type of cleaning job they do. Make sure your ad and landing page are closely aligned to the chosen keywords. Thats why we only use 4-5 keywords in each ad group (If you only want a single keyword SKADS or single keyword ad groups are great too) that are closely related so we shape the traffic to what we are showing them. Keeps the relevance of our ad high and increases conversion rates. Start your campaign off as aiming for clicks during the first month to get more data and work heavily on your negative keywords during that time. Once you have felt you have shaped the traffic you are recieving with negative keywords wel swap to bidding for conversions. Set up and test your conversion tracking before you launch your ad. Will save a lot of headache down the road. If your advertising in eu/uk make sure to check out GDPR compliance and set up a cookie system like https://www.cookiebot.com/ as a consent system.

https://www.loom.com/share/51fd85d0358043b3a2e3593c7a4342ab

On the right track mate. Think about how your going to silo your keywords under these ad groups and what could be missing from them. Its not a hard rule but keep in your head about 3-5 related keywords per ad group so you can design the ads/landing page around the same context and keep everything relevant to the search.

@Obi Odigboh Hey Obi a lot of context missing here so hard to say either way. To give you a bit of an idea of how i decide these things though i base it off the amount of traffic and my % search loss stats on the account. I want to make sure if im putting budget in im reaching the correct audience still instead of google pushing my ads too far afield. I also when increase my budgets will do it gradually. From 20>50 isnt too bad but i may even still do a 35 watch my campaign then 50 first. But if i was doing a budget from 500 > 1000 i would def take a slower approach.

Absolutely Massive. Congrats Grafton

@Grafton Perry Nothing wrong with quiz forms they can be used great for qualifying leads beforehand. With larger campaigns and wanting to filter noise and bad conversions i would highly recommend. With smaller campaigns and budgets i would usually not use them as it adds an additional hurdle