This Is a Big Signal From the Market 👀
Came across this on the BBC and it’s one everyone in property should pay attention to. A developer in Cambridgeshire wants to swap plans for 17 large homes and build 50 smaller two- and three-bed houses instead. Why? Because that’s what people are actually buying. Not the big houses. Not the fancy layouts. The homes that fit real budgets and real lives. What I find interesting is this isn’t a new site; it’s a scheme already approved and partially built. The developer has looked at demand, seen what’s selling (and what isn’t), and adjusted. Even three-story townhouses were dropped because buyers just weren’t interested. This is exactly what the market has been telling us for a while. Affordability drives everything. Smaller units move quicker, stack up better, and often create less risk when done right. And councils are more open to changes when they clearly meet housing need. If you’re investing, developing, or raising money, this is a reminder to stop building what you like and start building what the market wants. Would you make the same call if this was your deal? Fifty houses could be added to Leverington housing development