I manage a community that is mainly about improving your copy with peer to peer feedback. Here is the basic gist that I got from the several months I'm there learning with all the other roasters. 1. Your post needs a hook that stop the scroll (or make people click the notification if they already follow you) - If you post regularly in a place, like here on classifieds or a specific social media, you need to try different hooks. People will stop clicking your posts if they keep seeing you post similar stuff everyday. - Shock, humor or a clear value offering are stuff that makes people stop the scroll. Vary on those and experiment with what works best for you 2. Make people want to keep reading - They clicked, now they need to actually read the thing instead of clicking out - If the hook was humor keep them entertained, if the hook was shock subvert their expectations, if the hook was value actually deliver some in the copy intead of stalling till the CTA - Don't undersell or oversell yourself. Talk about something that you can actually deliver, and if possible show some proof. One image/video speaks more than a whole book. 3. Make an offer that your ICP (ideal customer) can't refuse - Make the CTA easy to get. Not just a "click here to join", but at least an action following that. What do people get after joining you? Tell people what they will get with the offer, don't leave the promisse vague. That makes people visualize themselves taking the action. A lot of times people don't click because you didn't make it clear what happens after they do. - If your offer is honest and you really deliver what you promisse, than call the urgency on it. You won't have this level of avaiability forever. Your prices will increase. Those are not just marketing gimmicks they are a reality of a serious business builder. Be confident on the value that you're delivering and transmit that confidence on your CTAs.

The CLASSIFIEDS is now a paid community. 🤩 I've said since the beginning that community owners shouldn't make business decisions based on Growth Boost, and I strongly believe that to this day, but there were several reasons why optimizing for GB was in the best interest of this business. Here are my thoughts, in no particular order... 1. I have always kept this community free because I wanted it to be accessible, especially for new community builders. At only $2/month and a proven track record, I feel that is still true. 2. I have to keep GB on for this community because the Skool Network provides more than 50% of our members and Discovery is very important for our growth. 3. There were never any ads for this community. Increasing the percentage to 50 or even 70% didn't make a difference - it only resulted in my paying more of my profits to Skool. I've since learned that is because free and freemium communities are only rarely boosted. 4. The CLASSIFIEDS vacillates between a level 3 and a level 4 on Growth Boost, which would be ah-mazing except for the fact that being freemium gives us ZERO benefits. 5. I just learned that @Éva Raposa made a community a one time fee of $2 and got ads! 🤯 So, given all these factors, like I said, I believe it is the best interest for the long-term growth and prosperity of this group to go paid, but for a minimal fee. Let me know your thoughts below. I'll keep you updated with the progress (or lack thereof!). And, does this mean I have to put my picture on the thumbnail now??? 😩

I woke up this morning to this: 8 ads running, and they look pretty good! Something else new also happened. For the first time since this community opened in August 2025, I've had NO new members all day. We'll see what the rest of the day brings, and I'll keep you updated! @Éva Raposa @Des Dreckett Here you go! 😉

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