This morning I woke up and saw that i have a new ThriveCart order notification. I'm not promoting anything new, I have no current deadlines, and this was not simply a rebill notification for a Daily Email Habit subscriber. What could this order be? I opened up the email to see: DESCRIPTION: Copy Riddles AMOUNT: $997.00 I started to pat myself on the back. For one thing, it's always nice to get a $997 course sale. For another, I figured that this emails an email I wrote a few days ago, in which I promoted Copy Riddles, can now go into my "Emails that did well" file. And sure enough, the dude bought thorugh that email ("A new episode about clever product names"). Only one problem though... The dude got onto my list on May 18. He bought today, May 28. I haven't reached out yet to this guy. I don't know what he knows about me, how presold he was, or whether this email really did do magic. I suspect that ANY decent email promoting Copy Riddles might have gotten this guy to click through, at which point, maybe the sales page is what really sold him. On the flip side, had I not sent this email a few days ago, promoting Copy Riddles, odds are excellent I would NOT have made this sale. That's an argument for regularly promoting offers from your back catalog in your daily emails. It's also an argument for having a welcome sequence, in which you gradually guide new people along through the offers you have. I don't have a welcome sequence. I'm apparently losing money. Do you have a welcome sequence? Why or why not?

UPDATE FOLLOWING VITRIOL WEDNESDAY: Thanks to everyone who participated. For 24 hours, we roasted, very mildly, the winner. As promised, the Vitriol Wednesday post and all the comments have been deleted to protect the vitriolic. Frankly, it's not an experiment I plan to repeat... but it was worth doing one time. ***** In another thread about joint group projects, @Robin Timmers suggests: "Let’s all verbally attack the same guru." Let it never be said I don't take member suggestions seriously or that I don't implement them quickly. So at the risk of completely going against the vibe of this community, and of poisoning the well of promising future relationships forever... I designate next Wednesday "Vitriol Wednesday," where we can all pile on and say nasty things about some guru who really rubs us the wrong way. But who is that? Who should we pick? Who do you ☠️LOVE🐀? Cast your vote below, and as always, it will influence reality

My theory why it's easier to make friends when you're young: Because you do exciting stuff together. You play sports together... You go to the beach together or go for a concert together... You sit in class together (not so exciting) and study for the same exams (kind of exciting, if you're a nerd) and hate the same teachers (very exciting). When you grow up, interactions with others become reduced to: Sitting together at the same coffee shop... Talking... Nodding and smiling at each other. It's hard to really form a bond over coffee and some nodding. It takes cooperation, activity, a shared goal with an emotional outcome, even if it's trivial, to bind us to other people. And as for in-life, so for on-line. Which gets me to my question for you... How can we as a group here, inside Daily Email House, do stuff TOGETHER? What would that even look like? Something that isn't just sitting in the same coffee shop (or Skool group)... "talking" (eg. posting or commenting in here)... "nodding and smiling" (liking posts or comments)? Something that involves cooperation, actual activity, a shared goal? I don't know. I hope you have ideas, and that you will share them. I'll consider them all earnestly. And if you've been in this group for any length of time, you know that if you toss up an idea, there's a good chance it will become reality. Thanks in advance.

I'm curious what you think: Why do sales calls typically convert at 20%-50%... ... while sales pages typically convert at 2%-5%? If you had to put it down to just one thing?

Which emails have you sent lately that actually did good? You can define "good" to mean whatever you like: - got a lot of replies - got a few high qualified hand-raisers - made an unexpected number of sales - got you some testimonials or endorsements or social proof - got you referrals or connections * etc. The reason I'm inviting you to answer this question is that I invited myself to answer it just now. The fact is, I've been writing daily emails for something like 8 years. Some emails do well. Most don't. Which ones do well? And is there any commonality? And how can I reuse them and benefit from them more generally than just that one time that I sent them out? I HAVE NO IDEA Actually, I have a bit of an idea. Because today, I created a new document titled "Emails that did well," which I plan to be updating regularly. To kickstart it with some content, I went through my last 30 days' worth of emails. I pulled out the ones that did well in some way or another. (There were 5, or 16.6%, which was actually better than I expected.) If you're curious, I can share my current list. But before I do that, I'd like to invite you to do the same. Which of your recent emails did well, and why? Take five minutes to do some research now. Share your findings below. You'll inspire others, and more importantly, you might start a new habit that can help you write emails more effectively and profitably and easily in the future.