I never knew this was a thing? From a blog post by the guy who has done a bunch of them: === Most newsletters would benefit from being time-boxed or run in a “pop-up” style. That is: Seasonal, or with a hard stop. Set a limit of three to six months and pick a frequency — perhaps once or twice weekly? — and a word limit — maybe 500 words? (something you can’t shirk away from, that you could refine in an hour if hard pressed) — and stick to your rules like a madperson. === Thoughts? Have you signed up for something like this? Have you tried it? If you are still waiting to start an email list that you will mail regularly, would a hard stop set in advance help you get started?

I'm gonna piggyback on Nick Bandy's poll earlier and give you a neat little trick for growing your list by... a sizable number of high-quality subscribers. I did this a couple of months ago and got 100+ subscribers in under 48 hours by partnering with a fellow biz owner who has a similar audience profile to my own. Here's what happened: 1️⃣ I had an offer ($350), and I was looking for an affiliate partner. 2️⃣ I had a free email course to promote my offer (the free 5-day course was valuable on its own, but did double duty as a sales sequence, too) 3️⃣ The deal was this: My affiliate partner will promote this free sequence. The sequence will have his affiliate link to my offer. He'll get 50% commission for each sale made from this sequence. --- This was different from a typical affiliate promo in the sense that he didn't have to promote my paid offer... he only sent one tiny email promoting my free email course/sequence. Because it was free, I ended up getting many more quality subscribers to my list than had he promoted the paid offer (100+) At the end of the free sequence, there were a few sales, and we split that 50-50... a decent sum of money for us both. Many people didn't buy the offer I was selling then, but some did eventually buy something else, and I didn't even have to split the revenue for those ;) --- The biggest caveat to this is finding people to partner with. This biz owner and I have known each other for some time, and we're in multiple communities. If you don't have access to the right people, this would be a bit of work, though not impossible.

John has given us a lot of resources to fight writer's block for daily emails. Some in this group (including me) bought John's daily emails 101. And others are getting his daily email habit emails. That means you have at least some idea about what to write. But maybe that's not enough. I know it isn't for me. I'll send out my first email on Monday, 3 August. And I plan on sending one every day. Here's how I'm making sure I'll never face writers block. I'm going to use a framework by Shaan Puri. He's the guy who co-hosts the My First Million podcast. Before that, he co-founded The Milk Road newsletter (which sold for 8-figures!). And, if you follow him on X, he's a pretty good writer to boot. So here's his framework: Think of the Best, Worst, First, Last, or Weirdest thing you've experienced and write about it. The thing could be work related, like a boss, a project, or a client. It could be life-related, like a date, a friend, or a partner. Or it could be anything else (a teacher, a book, a movie, and so on). If you combine the above framework with John's prompts, I guarantee you'll never face writers block. And if you still need more help, here's another framework from Shaan Puri. You can talk about the 5Ds: - things you've DONE - things you're DOING - things you DELIVER - things you DREAM about - or things you DORK OUT Hope that was helpful! Do you have any frameworks to share?

Have you seen it? Have you not? What did you think? Do you refuse to see it? I went to see it Saturday. As per usual, I have some online-business-related takeaway I can make about it, but I'd like to hear first what you thought, or didn't think.

I've bought almost all John's trainings. The one that has made the most money for me and my clients is one he no longer promotes. The training I'm talking about is Age of Insight. Seriously, nothing boosts your copy's persuasive power like giving your readers a new insight. You can sell stuff without a big idea or a unique mechanism if you deliver a new insight. Recently, one of my sales letter passed $1 million in sales. This letter starts by giving readers a new insight. More specifically, insight type number 2 from John's training. (So consider this post a thank-you to John.) Also, I'm coaching a bunch of creative strategies who work for 8- and 9-figure brands. When I review their work, I often notice that the creatives that scale are those delivering new insights. Usually the winning creatives use insight type number 1. There's also an insight type number 3. Which is harder to pull off but it might be the most effective. In fact, the idea that landed me a job at Agora as a newbie copywriter was an insight of that type. (At the time I didn't know of John, so I just developed this idea instictually. But now that I'm aware of this type of insight, I can develop these ideas more often) Anyway… If you want to make more money from your marketing – or make your content more interesting – beg John to start selling Age of Insight again.