Most business owners obsess over their pages. Headlines. Buttons. Scarcity timers. But they completely ignore the moment before the page ever loads. When you drop a link into Messenger.. iMessage.. WhatsApp.. Instagram.. X.. wherever.. The platform doesn’t just show a naked URL. It generates a preview. Title. Description. Image. This is powered by something called OpenGraph. It’s been around forever. And most people do absolutely nothing with it. Worst case scenario? You never set a sharing image in ClickFunnels. So what shows up? The ClickFunnels logo. Unless you’re trying to promote ClickFunnels as an affiliate.. that’s not what you want representing your brand. Even if you did set a workspace image, guess what? That same image gets used across every funnel by default. Which means.. Every share looks the same. No positioning. No tailored hook. No intentional copy. I've never heard anyone say this.. but to me.. The preview is the pitch. That little box that shows up when you drop a link? That’s a mini ad. You get: A headline. A short body copy. A custom image. That’s real estate. And to a direct marketer, that’s opportunity. Instead of hoping someone clicks… You sell the click. You write the OpenGraph title like a headline. You write the description like teaser copy. You design the image like a scroll-stopping ad. And here’s the part most people don’t realize: Every funnel step can have its own custom social preview. Front door. Side door. 35-step monster funnel. Each one can have its own positioning. If you’re not customizing this.. You’re wasting a first impression. And in this game, everything is a conversion. Even the click before the click. 🚀 - James

You’re going to be tested. If you have something of value.. something that could actually make an impact.. you will be tested. Not by some big obstacle. Or a dramatic failure. It’ll show up as a voice. A subtle one. ... innocent even. Right when you start gaining traction. Right when things begin to feel real. “You sure this is the right move?” “Maybe you should tone it down.” “There’s an easier way.” “What if this isn’t the thing?” Don't listen to that liar. That voice isn’t yours. It feels like yours. But it’s borrowed. It’s stitched together from old fears, outside opinions, past failures, cultural pressure. Robert Brault said it well: “We are kept from our goal, not by obstacles, but by a clear path to a lesser goal.” That’s the real test. Doubt.. Temptation. A smoother path. A safer version. A smaller mission. The voice will try to convince you that pivoting is wisdom. It's not. Learn to recognize it. Interrogate it. Ask where it came from. If it didn’t come from your mission.. if it didn’t come from your values.. if it didn’t come from the part of you that decided to build in the first place.. discard it. You don’t owe every thought authority. Especially the ones that show up when you’re close. You will be tested. Just make sure the voice guiding you is actually yours. 🚀 - James

The Winter Olympics are on right now. I saw a clip of a snowboarder talking about what happens right before he drops in. Top of the run. Crowd watching. No room for hesitation. He said he still gets nervous. And right before he goes, he says one word: “Believe.” That’s it. No long speech. No hype ritual. Just one word. And it would be easy to mock something that simple. But if you’ve ever shipped something that matters.. You know exactly why it works. There’s a moment before the drop. Before you launch. Before you hit publish. Before you price it higher than feels comfortable. Before you put your name behind something real. Your nervous system lights up. “What if this flops?” “What if I’m not ready?” “What if I look stupid?” That’s the edge. ..the test... I built something recently. Brand new. Big swing. High price. And I fought through layers of fear and anxiety to get it live. Not once. Multiple times. And when it was time to push… There’s a moment where you either shrink… Or you commit. The words you speak to yourself in that moment matter more than people realize. Thought precedes action. Belief precedes execution. "Think and Grow Rich" has stuck around for a reason. You don’t perform beyond your internal narrative. And now? It’s live. It’s helping. People have bought it. And I’m proud. Proud of the work. Of staying consistent. Of not backing down. If you’re reading this, you either have something valuable.. or you’re building it. This is the most exciting time in history to be a builder. So when you’re at the top of your own drop.. And the fear kicks in.. Say the word. Believe. Then go. 🚀 - James

Don’t Make This Footer Mistake… Did you know the tiny copyright date at the bottom of your funnel could be quietly hurting your trust? Sounds dumb but it's legit. A few days ago I started wondering.. What’s the actual deal with the copyright year in the footer? Some people don’t have one. Some have 2019 sitting there like it’s frozen in time. Others update it religiously every January 1st like it’s a sacred ritual. So I went digging. Came across a deep dive from Brian Deckard that actually broke it down from a legal, SEO, and trust perspective. And here’s what matters in funnel land: An outdated copyright date signals neglect. If your footer says © 2020 and it’s 2026.. it subconsciously tells visitors the site isn’t maintained. That chips away at trust. Google doesn’t “rank” you because of a date.. but freshness signals matter. Search engines look at overall content freshness and maintenance. An up-to-date footer supports the broader signal that your site is alive and active. Using a dynamic date is the simplest win. Set it once so it auto-updates each year. No manual edits. No forgetfulness. Clean. Professional. Done. Is the copyright date going to double your conversions? No. But funnels aren’t won by a single, giant lever. They’re won by eliminating tiny trust leaks. And this is one of them. Go check your footer. If it’s outdated.. fix it. If it’s missing.. add it. If you’re manually updating it.. automate it. And for bonus points.. get a tool that checks the date for you and lets you know when it's off ;-) Little things matter. 🚀 - James

I've been seeing a lot of invisible errors recently on funnels. Not small ones.. In the past week alone, I’ve found: Four entire websites.. Several funnels.. Including some of my own.. With noindex turned on. Let that sink in. That means Google will never show those pages. Not tomorrow. Not next month. Not ever. And here’s what makes this dangerous. Everything looked fine. The pages loaded. The funnels worked. Traffic from ads was flowing. Nothing was broken. Except.. the pages didn’t exist to search engines. And nobody knew. Not the owners. Not the teams. Not the agencies managing them. This is one of those settings that hides in plain sight. A single toggle. Flip it the wrong way.. intentionally or accidentally.. and you’ve erased yourself from organic discovery. And the worst part? You don’t feel it immediately. You just slowly miss out on: Leads. Sales. Authority. Compounding traffic. Invisible failures like these are super harmful.. The damage is significant and silent. This is why I’m obsessive about checking things that most people assume are fine. Because in this game, you’re not just fighting competitors. You’re fighting entropy. If Google can’t see you, you don’t exist. And if you don’t know you’re invisible, you can’t fix it. 🚀 - James