The Most Dangerous Funnel Is the One That Still Converts A funnel doesn’t have to be broken to be a problem. Sometimes it converts. Just enough to keep you calm. Just enough to keep you from looking closer. That’s the tricky state. When something breaks, it demands attention. Sales stop. Errors show up. Something is obviously wrong. But when a funnel is quietly underperforming.. it blends into the background. You keep running traffic. You assume it’s normal. You chalk the softness up to the market.. timing.. creative.. whatever. Meanwhile the leaks are real. They’re just subtle. Speed. Mobile experience. Trust breaks. Redirects. Checkout friction. Drop-offs that never create a clean error message. Conversions are a lagging indicator. They tell you something happened.. not whether the system is healthy. This is why operators don’t just ask, “Did it convert?” They ask, “Is anything quietly degrading?” Because the expensive problems aren’t always the loud ones. They’re the ones that let you feel safe while performance slowly slips. 🚀 - James

You’re Losing Your Best Traffic First I keep seeing this with people you’d assume have this handled. Big names. FHL speakers. Brands that are clearly doing a lot right. Their ads work. Their bio links work. Funnels convert. But type the domain directly into a browser.. and you hit an error page. That’s not casual traffic. That’s someone who remembered you. Someone who chose to check you out on purpose. Late-stage. High-intent. And when that moment turns into friction.. trust drops. Uncertainty creeps in. They back out. No complaint. No attribution. Just gone. The good news is this is easy to fix. Here’s the simple setup I recommend. First.. point your nameservers to Cloudflare. Cloudflare will automatically handle http and https so you don’t lose traffic to protocol issues. Second.. create a redirect rule that forces non-www traffic to www. and make sure it preserves query string parameters and values. That part matters. Once this is in place.. every version of your domain resolves cleanly. Typed-in traffic lands somewhere real. High-intent visitors don’t hit dead ends. This isn’t an ad fix. It’s not a copy tweak. It’s treating your domain like part of the funnel. Because it is. When someone types your name instead of clicking.. that’s not curiosity. That’s trust asking to be confirmed. 🚀 - James

Make the Investment Buy the book. Get the course. Join the program. We’re all gonna die. Better to die with a stack of failures than a quiet pile of regrets about the things you never tried. I just bought a book for $150. The introduction alone has already been worth many times that. Progress rarely feels safe. It just feels honest. Spend the money. Do the work. Find out who you really are. 🚀 - James

There are a lot of 10x books and movements out there telling you to aim higher. And they’re not wrong. But here’s the thing. You don’t actually need more ambition. You don’t need bigger goals. You don’t need to become someone else. You’re already.. right now.. capable of far more than you’re using. Most people assume they’re operating close to their limits. They’re not. Ever been in a workout where you thought you were done.. only to push a little more and realize the limit was mostly in your head? That wasn’t motivation. That was permission. Those mental limits exist for a reason. They’re a survival mechanism. Your brain is constantly trying to preserve energy so it can deploy it in an emergency. The problem is.. most of the time.. we’re not in an emergency. So those same protective brakes stay on even when they’re no longer needed. When you gently move past them.. not violently.. not recklessly.. you tap into completely underutilized capacity. Strength. Focus. Output. Clarity. It was never missing. It was just being conserved. You don’t need to 10x your life. You need to access what’s already there. 🚀 James

We build funnels on computers. People use them on phones. Most new.. and honestly a lot of not-so-new marketers.. check their funnel on desktop and never look at it on mobile. That’s a problem. Here’s the fix. First.. in your funnel builder.. click the icon that looks like a phone. This is your mobile edit view. If you’ve never done this before.. you’ll immediately see things that look wrong. Text too big. Images in the wrong place. Spacing that feels off. Next.. check it in your browser. There are plugins that simulate phone screens. If you’re feeling fancy.. open dev tools and switch to a mobile viewport. Finally.. check it on an actual phone. Use your device. Or mirror your phone to your computer if that’s easier. Most of your people are on phones. If it feels clunky there.. it doesn’t matter how good it looks on desktop. Make sure your mobile experience feels premium. Because that’s where your funnel is actually being judged. 🚀 - James