The Winter Olympics are on right now.
I saw a clip of a snowboarder talking about what happens right before he drops in.
Top of the run.
Crowd watching.
No room for hesitation.
He said he still gets nervous.
And right before he goes, he says one word:
“Believe.”
That’s it.
No long speech.
No hype ritual.
Just one word.
And it would be easy to mock something that simple.
But if you’ve ever shipped something that matters..
You know exactly why it works.
There’s a moment before the drop.
Before you launch.
Before you hit publish.
Before you price it higher than feels comfortable.
Before you put your name behind something real.
Your nervous system lights up.
“What if this flops?”
“What if I’m not ready?”
“What if I look stupid?”
That’s the edge.
..the test...
I built something recently.
Brand new.
Big swing.
High price.
And I fought through layers of fear and anxiety to get it live.
Not once.
Multiple times.
And when it was time to push…
There’s a moment where you either shrink…
Or you commit.
The words you speak to yourself in that moment matter more than people realize.
Thought precedes action.
Belief precedes execution.
"Think and Grow Rich" has stuck around for a reason.
You don’t perform beyond your internal narrative.
And now?
It’s live.
It’s helping.
People have bought it.
And I’m proud.
Proud of the work.
Of staying consistent.
Of not backing down.
If you’re reading this, you either have something valuable..
or you’re building it.
This is the most exciting time in history to be a builder.
So when you’re at the top of your own drop..
And the fear kicks in..
Say the word.
Believe.
Then go.
🚀
- James