Why Your Copyright Date Matters More Than You Think
Don’t Make This Footer Mistake…
Did you know the tiny copyright date at the bottom of your funnel could be quietly hurting your trust?
Sounds dumb but it's legit.
A few days ago I started wondering..
What’s the actual deal with the copyright year in the footer?
Some people don’t have one.
Some have 2019 sitting there like it’s frozen in time.
Others update it religiously every January 1st like it’s a sacred ritual.
So I went digging.
Came across a deep dive from Brian Deckard that actually broke it down from a legal, SEO, and trust perspective.
And here’s what matters in funnel land:
An outdated copyright date signals neglect.
If your footer says © 2020 and it’s 2026.. it subconsciously tells visitors the site isn’t maintained. That chips away at trust.
Google doesn’t “rank” you because of a date.. but freshness signals matter.
Search engines look at overall content freshness and maintenance. An up-to-date footer supports the broader signal that your site is alive and active.
Using a dynamic date is the simplest win.
Set it once so it auto-updates each year. No manual edits. No forgetfulness. Clean. Professional. Done.
Is the copyright date going to double your conversions?
No.
But funnels aren’t won by a single, giant lever.
They’re won by eliminating tiny trust leaks.
And this is one of them.
Go check your footer.
If it’s outdated.. fix it.
If it’s missing.. add it.
If you’re manually updating it.. automate it.
And for bonus points.. get a tool that checks the date for you and lets you know when it's off ;-)
Little things matter.
🚀
- James
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Why Your Copyright Date Matters More Than You Think
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