Today is your “choose your own adventure” day. Your core pages are in place, and now you get to add the extras that make your ad feel complete, convincing, and easy to say yes to. 𝗦𝘁𝗲𝗽 𝟭: 𝗖𝗵𝗼𝗼𝘀𝗲 𝟭 𝘁𝗼 𝟯 𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗮𝗴𝗲𝘀 𝘁𝗼 𝗮𝗱𝗱 Pick what will help your best-fit people decide faster, with less scrolling and fewer follow-up questions. Optional page ideas: - FAQs (pricing, who it is for, time commitment, how to join, what is included) - Testimonials (proof, outcomes, transformation, credibility) - A Roadmap or 7-Day Challenge (don't include the actual challenge, just explain and highlight what their early wins will be) - A Lead Magnet (free value plus email capture) - A Peek Inside (screenshots, a short tour, what members actually see and do) - Anything else that fits your community (examples: a “Start Here” page, outcomes list, member wins) NOTE: There’s still one more mandatory section that will be unveiled on day 6…! 𝗦𝘁𝗲𝗽 𝟮: 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗹𝗲𝗮𝗱 𝗺𝗮𝗴𝗻𝗲𝘁, 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁 𝘁𝗼𝗱𝗮𝘆 (𝗼𝗽𝘁𝗶𝗼𝗻𝗮𝗹) If you do not have a lead magnet you are happy with, you will get access to @Sondra Verva 's lead magnet prompt to use in ChatGPT so you can create one during the sprint. Suggested approach: - Keep it simple and specific - Aim for something you can finish quickly and actually use - Make sure it matches the promise of your community 𝗦𝘁𝗲𝗽 𝟯: 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗻 Share: - Which optional pages you are adding (1 to 3) - If one of them is a lead magnet, tell us what you are creating in one sentence 𝗡𝗼𝘁 𝗮 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗺𝗲𝗺𝗯𝗲𝗿 𝘆𝗲𝘁? It’s not too late! It’s only $3/month, and the ability to place an ad in the classroom is only one of the many perks!

Thanks again to @Kevin Gebert for hosting in my absence last night, and I'm so glad so many of you were able to show up! Kevin will be hosting the Late Edition again in two weeks time if you were unable to attend. Next week, I will be hosting the Daytime Edition of the PERSONALS on Wednesday. Check your calendar for the exact times in your timezone. And while you are there, check out all the other amazing happenings in the community this month! To access the recording that Kevin made, please click on the link and then use the password provided. If you have not attended a live session because you are not a premium member, click here for more information! https://us06web.zoom.us/rec/share/FfeTJKgt_hbWvRzUXARknRRUeugGQSf3S-FURCM-HXzUJ9u23kfOjxdK3cqGTEw.j5-QBB7GqKR5SZiZ Passcode: ^0!xUfN%

Today you are moving from “planning” to “building.” You are going to start adding pages to your Classroom “course” for your ad, using the copy you drafted from the 13 questions. These pages are suggestions, not rules. Feel free to adjust the page titles, combine pages, add pages, or rearrange them as needed. You can also use the suggested content from the GPT wherever it fits best. Step 1: Add Page One 𝗣𝗮𝗴𝗲 𝘁𝗶𝘁𝗹𝗲: 𝗪𝗵𝗮𝘁 𝗜𝘁 𝗜𝘀 This page is your clear, general overview. Think of it as the “if you only read one page, read this” page. Include: - What your community is (one clear sentence) - What happens inside (2 to 5 bullets: support, calls, resources, community, structure) - The outcome or payoff (what members can expect to get or achieve) - How it works (cadence, format, what to do first after joining) - How to join or take the next step (CTA and any link or instructions) Step 2: Add Page Two 𝗣𝗮𝗴𝗲 𝘁𝗶𝘁𝗹𝗲: 𝗪𝗵𝗼 𝗜𝘁’𝘀 𝗙𝗼𝗿 This page is where your best-fit people recognize themselves quickly. Include: - Who you help (role, stage, or situation) - What they want (the goal they are working toward) - What they are dealing with right now (2 to 5 quick bullets, specific and real) - Good fit signals (who will thrive here) - Not for (optional, but useful if it prevents misalignment) Step 3: Add Page Three 𝗣𝗮𝗴𝗲 𝘁𝗶𝘁𝗹𝗲: 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 This is the page that creates meaning and momentum. You are connecting what you offer to the real-life problem it solves and why it is worth someone’s time, energy, and money. Include: - The problem your community exists to solve (what is not working without this) - What changes when someone joins (the before-and-after in plain language) - Why you are the person to lead it (your angle, values, experience, or approach) - What makes this different (1 to 3 clear points, no buzzwords) - The next step (CTA again, simple and direct) Step 4: Add Page Four 𝑷𝒂𝒈𝒆 𝒕𝒊𝒕𝒍𝒆: 𝑾𝒉𝒂𝒕’𝒔 𝒊𝒏𝒔𝒊𝒅𝒆 This is the “nitty gritty” page. It is where you spell out the details so someone can quickly see what they get.

*Note: events on the calendar with a 🎉 are for everyone. Events with nothing are premium, and events with a 🌟 are VIP. 😉 This is a free session for everyone! Discover a more sustainable way to grow your business by shaping it around how you work best. In this session, CLASSIFIEDS member Teresa Fidge of the Quieter Business Community shares a different way of thinking about growth - one that’s based on design rather than discipline. We’ll look at the idea of working rhythms and how different people naturally focus, use energy, and make progress in different ways. You’ll be invited to reflect on: - how you actually work when things feel most natural - where your business might be asking too much of you, and - what small adjustments could make your work feel easier to live with This isn’t about doing more, being more consistent, or fixing yourself. It’s about noticing what fits you, and shaping your business to support focus, energy, and steady progress - without forcing yourself into someone else’s model. It’s a reflective, practical session designed to help you feel clearer about how your way of working can be a strength, not something to push against. Mark it on your calendar and invite anyone you know who might be interested. They don't have to be a member of the CLASSIFIEDS to attend this session (it's a public community!).

Ever walk into your home after a long day and immediately feel your shoulders tense? 🫣 That's not in your head. That's your nervous system responding to your environment. Visual clutter, competing colors, and unfinished tasks (that pile you keep avoiding) all register as low-grade threats to your brain. Your body stays in a subtle state of activation. You're never able to fully relax. Quick insight: Your home should be where your nervous system gets to rest. If it's not, you're never truly recovering from the stress of your day. One shift that helps: Identify one space that feels chaotic and remove 30% of the visible items. Just 30%. Your nervous system will notice the difference immediately. Want to learn how to design environments that actually regulate your nervous system instead of hijacking it? That's exactly what I teach. Explore COZYism to learn more.