In a post in Skoolers from 2024, someone asked what a "good" retention rate is for your community. Sam Ovens gave the following statistics for churn. Churn is the opposite of retention. It is the number of paying members who leave your community: 2-9% = Amazing 10-19% = Good 20% = Average 21-30% = Bad If we translate this into retention rate, which is what is what is now reported by Skool in your settings instead of churn, it looks like this: 91-98% = Amazing 81 - 90% = Good 80% = Average 70-79% = Bad I looked at my own numbers and was confused, so I asked him for clarification. His response was that the retention rate in the CLASSIFIEDS is "exceptional!" Why exceptional? Because the retention rate is better than 100%. It is actually 105%!!! Retention is defined by Skool as "the amount of MRR revenue at the start of last month which is still active at the end of last month." In the Build Lab, my other community, the retention rate is 96%. Want to know how to improve your retention rate in your community and the #1 thing I do to ensure that my own retention rates stay high? Check out the new Standard tier of the Build Lab. We discuss this and many other factors that play a real role in making sure that your community is successful for the long term (and none of them have anything to do with flames, games, or insane MRR goals)! I'll be doing a live training at the beginning of August on my top 6 retention strategies so that you can start implementing them immediately. Oh, and there's a 38% discount if you sign up for the year - because we all know that it's going to take longer than a minute to get your community where you want it to be. 😉 Check out the Build Lab here! I can't wait to support you in creating a successful Skool community that gets meaningful results for both you AND your members!

The CLASSIFIEDS own @Des Dreckett of The Content Revenue Lab and @Claudio Campobassi of Panda for Skool CRM+ are co-hosting a Masterclass on June 30. Check the calendar for the exact time in your time zone. ________________________________________________ Here is what they have to say about the session: Most Skool communities have members. That part isn't the problem. The problem is that those members join, look around, and disappear. They don't engage, don't upgrade, and definitely don't buy. The community looks active on the surface but the revenue column tells a different story. On 30th June at 8pm UK (3pm ET / 12pm PT), I'm sitting down live with Claudio Campobassi - the founder of Panda for Skool - to show exactly what happens inside a community when the conversion system is missing, and what it looks like when you put one in place. This isn't a product demo. We'll be working through a real community growth scenario - walking through how to identify the members most likely to convert, how to reach out in a way that doesn't feel like a cold pitch, and how to use voice notes and video messages to start conversations that actually go somewhere. If you've got members but not much revenue to show for it, this is the session to show up for.

That's the number of visitors to the CLASSIFIEDS in the last 30 days. The number grows every day and every single day we welcome in new members. In fact, we have welcomed in new members every single day since the day our doors opened last August! If you want to find out more about what this community is about and how to make the most out of it, make sure you attend our New Member Orientation on Thursday. The exact time is in the calendar. 😉

So I just watched the Skool news and they dropped the big reveal on what they've been calling Growth Boost… and I have THOUGHTS… and questions… and I want ALL of urs too So here's what I took from it 👇 𝗪𝗛𝗔𝗧 𝗚𝗥𝗢𝗪𝗧𝗛 𝗕𝗢𝗢𝗦𝗧 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗜𝗦 So in a nutshell… we've all seen the ads Skool has been running for communities… and today they pulled back the curtain on how it actually works They're going to KEEP running ads for communities… which is epic in theory… and here's the model… If someone comes into ur community through a Skool ad… Skool takes 30% commission Totally fair sauce… I get it… that's how business works… no complaints from me on thatfront BUT… here's where my brain started going 𝗧𝗛𝗘 𝗧𝗛𝗜𝗡𝗚𝗦 𝗧𝗛𝗔𝗧 𝗠𝗔𝗗𝗘 𝗠𝗘 𝗚𝗢 𝗛𝗠𝗠𝗠𝗠 🤔 This community is $1 So Skool makes… 30 cents Whereas a $100 community gets them $30 So the question that immediately popped into my head is… Are they going to be promoting the higher priced communities more than the lower priced ones? Are the $1 and free communities going to get the same love as the $97 ones? Because if the commission goes back into ads… which they said it does… then the communities making them more money are going to get more ad spend… right? That feels like summat worth thinking about 𝗧𝗛𝗘 𝗙𝗥𝗘𝗘 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗧𝗬 𝗤𝗨𝗘𝗦𝗧𝗜𝗢𝗡 They said free communities will be included too… which is great… but obvs no commission on a free community means… how does THAT work exactly? AND… here's a question I still haven't seen answered… If someone comes in through an ad and then upgrades to a higher tier… does Skool get commission on that too? Are they treated as the referrer forever? Someone might wanna ask that… 𝗧𝗛𝗘 𝗙𝗥𝗘𝗘 𝗨𝗡𝗧𝗜𝗟 𝗝𝗨𝗡𝗘 𝟭𝟲𝗧𝗛 𝗕𝗜𝗧… 👀 Ey up so this is the bit that really got me thinking It says Growth Boost is FREE until June 16th… which is one week from today So… what happens after June 16th? Are they going to charge for it? s this the play… get everyone used to having it on… and then it becomes a paid feature? Because that would make a LOT of sense from a business perspective… but totes curious what they actually mean, whats the plan Sam…

Want to know the real reason your audience isn't buying from you? It's not your pricing. It's not your branding. It's not even that "the algorithm hates you." It's that you've been taught to BUILD an audience instead of 𝗖𝗢𝗡𝗩𝗘𝗥𝗧 one. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗼𝗹𝗱 𝘆𝗼𝘂: People don't buy from people they "follow." They buy from people they've experienced. That's why a woman with 200 followers and a good challenge will out-earn a woman with 20,000 followers and a content calendar every single time. Posting builds awareness. Challenges build clients. 𝗔 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗴𝗶𝘃𝗲𝘀 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗮𝗻'𝘁: 🔥 A reason to show up daily for 5 days in a row 🔥 A taste of what working with you actually feels like 🔥 A natural, no-ick reason to make an offer at the end That's the entire game. And most women have NO idea. This 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗝𝘂𝗻𝗲 𝟰𝘁𝗵 @𝟭𝗽𝗺 𝗘𝗦𝗧/𝟭𝟮𝗽𝗺 𝗖𝗦𝗧/𝟲𝗽𝗺 𝗕𝗦𝗧 I'm running a FREE live training on exactly how to do this called 𝗧𝗵𝗲 𝟱-𝗗𝗮𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁, and I'm walking you through the structure I use to consistently bring in paying clients from one simple challenge. The training is happening inside my free community, Online Profit Mastery, where I drop trainings like this every single week. Come join us inside Online Profit Mastery and you'll get instant access to the training, plus a whole community of women building real online income. 🔥