Like many of you, I have been deep diving into ChatGPT since the buzz started a few months ago. The most important thing I have learned is the power of our prompts. Ask the right thing in the right way and the results are pure gold. Ask the right thing in the wrong way and the results look like they were written by a 4-year-old. It really is a "garbage in, garbage out" platform. But I see an incredible power and truly believe that A.I. will dispel many careers as we know them today. Those "workers" will be replaced (a one-to-many ratio) by people who have mastered prompt generation. This leads me to think that ChatGPT is the next evolution of a programming language... your thoughts?

Dear members, I have been hearing a lot the term "Fractional CMO", where one can have a (part time) marketing executive to coordinate the marketing efforts of a company that is not big enough to hire a full time one. They work with you for a few hours per week. How does this -practically- differ from a DWY service ? For example the GW pro one ? thank you in advance

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CTA = Call to action MIS = Missing in action DIW = Dead in the water RIP = Death of your dreams There are 3 things killing your content. Confusion Connection Action You have eyes on your content. Each step needs to be clearly outlined. Making sure your prospects know what to do next With a clear, concise and precise instruction what to do next. What’s your point, Mike? People skim read. Any unknown set of letters, CTA, RAC, CIS, BBC ETC caused them to skip the rest of your most excellent article. Why? No obvious relevance to them. Pre qualify with a question or statement. “Do you make these mistakes in your business?” Curiosity makes them read, or not read. But each line needs to create the logical next step. And then the next step, until your call to action. Which is to click on your booking form or to take them to your authority amplifier video. Seamlessly and logically. A statement that says contact me for more details puts an obstruction in the way. Leading to no, can’t be bothered, too much effort, NEXT! It has to be seamlessly easy, powered by a simple click, because they will never be here again. Unless you collect their email address. Otherwise you simply end up with pointless likes and comments from your supportive friends. Resulting in Rest in Peace.

For anyone struggling with designing images for blogs or adverts, Microsoft has released an AI powered design platform: https://designer.microsoft.com/ Describe the design, and it attempts to make it for you. It does static and video output, and you can edit the suggested designs if they need a few tweaks. Results are hit-and-miss, but I've found it a helpful tool to quickly create blog featured images.