May '23 (edited) • General Discussion
Is your CTA, MIA. resulting in DIW & RIP?
CTA = Call to action
MIS = Missing in action
DIW = Dead in the water
RIP = Death of your dreams
There are 3 things killing your content.
Confusion
Connection
Action
You have eyes on your content.
Each step needs to be clearly outlined.
Making sure your prospects know what to do next
With a clear, concise and precise instruction what to do next.
What’s your point, Mike?
People skim read.
Any unknown set of letters, CTA, RAC, CIS, BBC ETC caused them to skip the rest of your most excellent article.
Why?
No obvious relevance to them.
Pre qualify with a question or statement.
“Do you make these mistakes in your business?”
Curiosity makes them read, or not read.
But each line needs to create the logical next step.
And then the next step, until your call to action.
Which is to click on your booking form or to take them to your authority amplifier video.
Seamlessly and logically.
A statement that says contact me for more details puts an obstruction in the way.
Leading to no, can’t be bothered, too much effort, NEXT!
It has to be seamlessly easy, powered by a simple click, because they will never be here again.
Unless you collect their email address.
Otherwise you simply end up with pointless likes and comments from your supportive friends.
Resulting in Rest in Peace.
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Is your CTA, MIA. resulting in DIW & RIP?
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