(Or any of the other channels you're investing your time in.) YUP. You read right. Although the FOMO of massive MRR is real... and the emphasison Skool is resoundlingly "make that moolah"... you don't have to feed into that frenzy. Skool can be your professional development ground. Your expand-as-a-human space. Your practice-networking-skills place. Your faaack-this-human-connection-is-fun! space. Because you are not just a sales machine. You're a living breathing human with many layers, quirks, interests, and complexities. And all those layers, quirks, interests, and complexities need to be NOURISHED so that the whole you can thrive. Last night I was asked why I'm investing my time and energy into TikTok. Is it because that's where my ideal audience is? I have no idea. Is it because it's easier to monetize over there? Not a clue. Is it because I can drive folks to my Skool community from over there? Nope - I don't have enough followers to even get a link in my bio yet. (Wanna help me change that? Give me a follow and I'll be super grateful and able to test that theory out!) Here's my TikTok evolution in a nutshell: - I got into it during the pandemic when I thought "hey, I'm a personal trainer, I have workouts, I can sell them online!" So I started doing fitness shit like every other fitness pro. - Pandemic ended and so did my desire to focus on fitness... because the industry can be really toxic and also I was really leaning into my marketing and copywriting side - Started doing marketing content, thinking "this is how I'll get clients!" Buuuuut... was inconsistent. And realized that getting marketing clients (for me anyway) required building relationships. - Let my account gather dust, until I jumped on a Sunday call inside Direct Sales Mastery and for some unknown reason suggested we do a 30-day TikTok challenge together 🤦♀️ And here we are. @Chris Suckling, @Michelle Cyr and I are having fun. Getting uncomfortable. Trying new things like TikTok lives, and figuring out how to drop a compelling CTA, how to engage folks, and trying to understand why the stupidest shit seems to get the most views.