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Owned by Joss

Join Star Wars legend Roger Christian & brand rebel Joss Monzoni to become a creator of stories and culture people can’t stop talking about.

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🇨🇦 Skool IRL: Toronto

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7 contributions to Quantum Coaches (Free)
🌚 Identity work eats tactics for breakfast.
Most people try to grow their business with more tactics. They spend months building funnels, obsessing over optimizations and perfecting things that never should have existed in the first place. @Graham Duval in Quantum100 did the opposite. He almost backed out of our program when life circumstances got heavy. But instead, he reached out, got coaching, and made big decisions in alignment with a higher version of himself. A few months later... he hit back-to-back $50k months. Think about this: 70% of new lottery winners go bankrupt within a few years. Many millionaires go bankrupt… and rebuild even bigger shortly after. Why? A tactic? No. Because of who they are. And that’s why so many stay stuck financially. 5 Reasons why people stay stuck 1. They don’t have a clear vision of what they actually want. 2. If they do, they don’t attach a time constraint. 3. As a result, they stay busy “doing” work that doesn’t matter. 4. They create from scarcity and smallness. 5. They unconsciously repeat their current circumstances. In order to earn more, we must become more. Not do more. Become more. We must impress upon our subconscious mind the version of ourselves who is capable, powerful, infinite, abundant, grateful, skilled, and of service. We must hold that image consistently in our mind and then take bold action in alignment with it until it gets into our bones. And then… We’ll look outward at our life and see the irrefutable proof that we have become the person we once only imagined. This is what this community is about: The becoming (and unbecoming) Of our highest self. So we can align with our purpose and what lights us up. so we can earn more money. And in turn… give more of it away. Who's here for it?
🌚 Identity work eats tactics for breakfast.
2 likes • Aug 24
Wow, what a testimony!! 🤯
[RANT THREAD🤬 ] What are you tired of seeing in your industry?
Can we get a therapeutic rant thread going? Like... how unhinged can we make it lol. What are you SOOOO tired of seeing in the coaching / consulting / online marketing / social media / skool / health / business / relationship spaces? What grinds your gears? Irks you? Frustrates you? and would make you so happy to never see or experience again. I'll go first in the Comments section. No wrong answers... and no judgment. Best answer gets pinned!
[RANT THREAD🤬 ] What are you tired of seeing in your industry?
3 likes • Aug 23
Tired of Ai “gurus” preaching the death of Hollywood, design, and ad agencies. It’s not prophecy, it’s just another untruthful sales pitch.
3 giant money myths that kept me stuck for years (and how to shift them)
Most people chase money. Myself included. But something I recently discovered... again 😅 Money doesn’t fix your life ... it amplifies your patterns. I spent years buried in debt at 20, I was $500K in the hole...Making $8/hour as a server. If you haven't heard my story I share the whole thing here (Click to watch me cry 😭) I didn’t file bankruptcy. I clawed my way out. But... It took me nearly 20 years to discover the real lesson: That developing money making skills is secondary to developing life-style skills. Most entrepreneurs are focused on the money making: Sales skills. Funnel building. Marketing hacks. But they never optimize for how to live. Lifestyle is a skill. And it’s the foundation that makes wealth sustainable. Example: Tipping $20 instead of $10 might seem small. But it’s a signal. a steeze. a style.... But mostly it represents an underlying belief ... That you trust money to come back. When I was 20 and stuck in debt my solution was: “Just make more money.” So I chased every tactic. Sales. Funnels. opportunity. Copy. Hustle. And yes ... I made more. But nothing really changed. Because I was often still operating from an underlying fear, scarcity, and survival. Despite earning more money I was not really... Giving it differently. Investing it differently. Or spending it differently Reason being is because of an underlying paradigm that was keeping me stuck. Lies of the mind. And maybe you’re still believing one of the myths I believed that kept me stuck for far too long. Myth 1: “Once I make more money, all my problems will go away.” Myth 2: “I need to wait until I have ___x_____ before I can be ____y_________” Myth 3: “I’m just not good with money ... that’s who I am.” These myths aren't true... they are just lies we tell ourselves that keep us stuck. This is how I've created an upward vortex of change... and why I'm choosing to play a different game from here on out.
3 giant money myths that kept me stuck for years (and how to shift them)
0 likes • Aug 19
So inspired by this truths, thank you 🙏
Hormozi is the GOAT. But I didn’t buy the 200-book deal. (Here's Why)
I watched about 3 hours of his 9-hour mega book launch. (and a bit this morning too) Got Chills. Even teared up when he stacked the value he was giving away for free. The Dude gives so hard. 😍 But I hit a moment mid-stream Finger on the checkout button and then I paused. And thought to myself... this is so much. Maybe too much, honestly. I know that I could spend the next year just studying the money models book & VIP Bonuses I purchased Along with all the free content he just dropped in Skool. (Did you see this new course yet?) Hormozi’s stuff is world-class. I’ve also had the privilege of learning from him twice in person at the Skool games and then for 100 Days inside of his 100 Challenge. I placed 11th out of the top 100 communities on skool. I added an EXTRA $116,000 of NEW Revenue in 3 months leveraging what he taught. (See image below) That experience shaped my approach to Skool. It gave me what I needed… and helped me see what I didn’t. (even though that took me 9 months to figure out) His books and playbooks are some of the best in the world. (So good I even still have 15 $100M Leads books on my book shelf … anyone want one?) But you have to understand ... He works with many many different businesses, in many different niches and helps them all scale to 8 figures. His company only looks at businesses doing a minimum of $3M a year. If you are trying to build a lean 7-figure lifestyle Coaching / Consulting or Course business you don’t need 95% of the EXTRA content he is selling... Yet. And the stuff that is relevant for you, he typically gives away for free (or in his books) because he wants you to build a $3M business and THEN partner with him to help you scale. If you are like me trying to build a 7 figure (profit) Coaching / Course & Community business the real game is honing your focus and remembering to keep it simple, because overwhelm is the enemy and all you really need to build this kind of business is....
Hormozi is the GOAT. But I didn’t buy the 200-book deal. (Here's Why)
2 likes • Aug 18
I watched it too, incredible value, but, I also didn’t buy the offer. Right now I have enough with your courses Dan, which are awesome by the way. 🤩
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Joss Monzoni
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@joss-monzoni-9010
From startup war rooms to global campaigns, thirty years shaping stories with the biggest names in Media, Tech, and Branding.

Active 3h ago
Joined Aug 14, 2025
Toronto
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