Hormozi is the GOAT. But I didn’t buy the 200-book deal. (Here's Why)

Dan Harrison

🚀

Aug 17 • 💎 Gems

I watched about 3 hours of his 9-hour mega book launch. (and a bit this morning too)

Got Chills. Even teared up when he stacked the value he was giving away for free.

The Dude gives so hard. 😍

But I hit a moment mid-stream

Finger on the checkout button

and then I paused.

And thought to myself...

this is so much.

Maybe too much, honestly.

I know that I could spend the next year just studying the money models book & VIP Bonuses I purchased

Along with all the free content he just dropped in Skool.

(Did you see this new course yet?)

Hormozi’s stuff is world-class.

I’ve also had the privilege of learning from him twice in person at the Skool games and then for 100 Days inside of his 100 Challenge.

I placed 11th out of the top 100 communities on skool.

I added an EXTRA $116,000 of NEW Revenue in 3 months leveraging what he taught. (See image below)

That experience shaped my approach to Skool.

It gave me what I needed…

and helped me see what I didn’t.

(even though that took me 9 months to figure out)

His books and playbooks are some of the best in the world.

(So good I even still have 15 $100M Leads books on my book shelf … anyone want one?)

But you have to understand ...

He works with many many different businesses,

in many different niches and helps them all scale to 8 figures.

His company only looks at businesses doing a minimum of $3M a year.

If you are trying to build a lean 7-figure lifestyle Coaching / Consulting or Course business

you don’t need 95% of the EXTRA content he is selling... Yet.

And the stuff that is relevant for you, he typically gives away for free (or in his books) because he wants you to build a $3M business and THEN partner with him to help you scale.

If you are like me trying to build a 7 figure (profit) Coaching / Course & Community business the real game is honing your focus and remembering to keep it simple, because overwhelm is the enemy and all you really need to build this kind of business is....

1) A great offer that delivers on a promise

2) A great system that builds trust & relationships

3) A simple way to enrol clients & take payment

4) A Predictable Traffic Source for leads

5) Basic money smarts

6) Basic Sales Skills

7) And honestly… some therapy helps too 😅

That’s it. That’s the game.

And if you want to know more tangible metrics for this game

I wrote a post about the Skool KPI's you need to focus on HERE

Hormozi is shaping the future.

No doubt.

But if you’re trying to win YOUR game ... not the $100M one.

you’ve got to filter.

I’m diving deep into the free Skool content he shared here.

That’s more than enough for where I’m headed next.

I love skool and that Hormozi just pumped it hard in this Book launch.

Pretty cool to see the flood of people joining skool right now.

Skool is about to blow up.

And you might not know this but on September 6th we are hosting the first In Real Life Skool Summit in Kelowna BC alongside our 5 Day Quantum IRL Mastermind for entrepreneurs who are ready for a breakthrough year.

So many of the inner circle Skoolers will be there to help you grow:

- Ted Carr : Early Investor in Skool

- Evelyn Weiss: Queen of Skool

- Matthew Thompson: Skool Podcast Host

- Jesse Clark runs Operations at Skool (Sams right hand behind the scenes)

- Goose D. : Skool IRL Ambassador

And a few other legends like.

- Renee Warren (Dan Martells Wife)

- Nick Kusmich (8 Figure Ad Expert)

- Kevin Preston (Health Wizard)

This event might not be as hyped up as Hormozi's ...

But the value will be matched.