I'll be doing this myself, starting next Monday and ending next Sunday. I wonder if you'd like to join me. The details: - 7 days - 7 emails - The goal is to make your list perform like it it is 3x-4x bigger than it actually is ... meaning, you get 3x-4x the usual sales, leads, replies, calls booked, or whatever it is that you're normally after. How? Well, that I'll share with you if you join me for the challenge. Suffice to say that: 1. There is no list growth involved 2. This is not about "send more emails" 2. It's entirely based on the email copy you send out in your 7 daily emails Are you interested? Let me know below:

I heard marketer Sean D'Souza say once, "If you wanna solve your problems, go and solve somebody else's problems." ... as in, the advice you give to other people will be the advice you yourself can apply. Yesterday I got on a call with a list owner. I'm helping him monetize his list better with a $1k+ offer. As the call was going on and I was giving advice about what to do, I thought to myself, "I should really go through the recording of this and write down what I told him so I can do it myself too." I did that just now. I found 10 specific pieces of advice I gave the dude, which is relevant to me too, and maybe to you. Here are 3 of them: 1. If you have a client, create interesting content for your own list or offers around: - AB tests you ran for your client - Feedback you keep giving the people your managing/mistakes you keep seeing - Behind-the-scenes of what you're doing - etc. 2. Use your recent success as a proof element for a new offer you create around that proof element 3. Whatever you have, sell the advantages of that against the alternatives. (If you have prerecorded content, sell that against a live workshop. If you have a live workshop, sell that against prerecorded content.) Mindblowing tactical info? Probably no. Very valuable if you actually implement it? Probably yes. In any case, whether or not these specific bits of advice are relevant to you, the bigger point still stands: Note down what advice you are giving people. And then apply it yourself, to your own business or life. Have you given out any advice this week, mindblowingly tactical or not? I'd like to hear it and maybe benefit from it. Share it in the comments below.

Yesterday I ran a poll, asking if you want my help running a promo in April. 6 people voted. For reference, when I run a poll, I typically get ~20 respondents to vote, and sometimes 40 or more. This time 6. What happened? I don't know. but it did make me think of something very instructive that marketer Dean Jackson teaches. I need reminding of this lesson regularly. Maybe it will be useful to you too. Dean says, imagine you invite a friend over to your house. Your friend comes. He sits down on the big white sofa in your living room. You want to be a good host. So what do you do? ****** Option A ****** You tell your friend: "Hey buddy, the fridge is stocked full of food. Anything you might want. Just help yourself." ****** Option B ****** Since you know that your friend is really fond of oatmeal raisin cookies, you tell him: "Hey buddy, I know you love oatmeal raisin cookies. I have all the dough and everything. You want me to just pop into the kitchen and bake up a batch? Won't take a minute." So which one? Option A or option B? Says Dean, neither. In option A, your friend is unlikely to get up, go to the kitchen, open the fridge, rummage around, and take food as if this really were his own house. Instead, he's much more likely just to say, "I'm fine, thanks." In option B, your friend is unlikely to ask you get up, go to the kitchen, fire up the oven, and start baking the cookies for the next 45 minutes. Instead, he's much more likely just to say, "No, please don't, it's an awful lot of trouble, and I don't want to put you out." So neither Option A nor Option B. Instead, Dean suggests: ****** Option C ****** You bake the cookies in anticipation of your friends coming. And as he's settling into the big white sofa on your living room, you say, "I'll be right back." You go to the kitchen, get the platter of freshly baked oatmeal raisin cookies, and bring them out to your friend. "Would you like a cookie?" you ask your friend. "They're oatmeal raisin."

Good news, everybody: Vinnie Vincent, formerly a guitarist for Kiss from 1982 to 1984, has just released a new album, Guitarmaggedon. Guitarmaggedon retails for $2M. Yes, two million dollars. $2,000,000, for a single copy. I haven't heard the album yet – you have to pay for that, and I don't have $2M in cash right now — but I know it features bangers like: - "Heavy Metal Poontang" - "Rocks On Fire" - "Ride The Serpent" - "Cockteazer" If you're not a big VV fan, you might wonder who or what would possibly pay $2M for a 10-track album by a washed-up, second-rate, 73-year-old rock star. I don't know. I also don't know if Vinnie will be able to sell even a single copy of this album. But he does have something working in his favor. For $2M, Vinnie is not just selling a single digital copy of Guitarmageddon... ... he's also selling the licensing rights. In other words... pay Vinnie $2M today, and you could be slinging Heavy Metal Poontang for the rest of your life, and keeping ALL THE MONEY. I bring this up because I have lately been thinking about the value of tying in an offer to money — whether it ties naturally to money or not — in order to make it feel like your prospect is effectively buying "money at a discount." This morning, I came up with 10 ideas for tying an offer into money [update: 11]. "Licensing" was #3 on my list. I would like to share my complete list with you... but I also want to hear if you have ideas I didn't come up with. So I propose a nice little round of Sunday-morning Marketing Battleship. Here's how that works: Tell me your idea for tying an offer into money. If I have that same idea on my list, I'll tell you so. If your idea is not on my list, you get a hit, and I'll share an item on my list that I haven't shared yet. You win when I'm completely sunk and out of ideas. Are you game? Then fire away below and tell me your idea, or two or three, for tying in an offer to money, and making your offer feel like "money at a discount."

By "tools," I am being pretty open-minded: - Could be software tools - Could be templates - Could be resources like lists of newsletters that accept ads - Could simply be an email that opens up list swap opportunities - Could be something else, as long as it has the feel of being something concrete and tangible, and not just "how to" Reason I'm asking is... I had the idea to put together a "List Growth Bundle." A bunch of tools to help you grow your email list... at a dramatic discount of what it would cost to buy the lot. Is this even something you might possibly want? Vote below, and let me know if this is a stupid idea or not. And if it is something you'd want, then tell me in the comments about a list growth tool you have kept your eagle eye on. Just to be 100% clear, here's the poll question to answer: Would you be interested in the "List Growth Bundle"?