Am I writing too much for my opt-in? I've seen the other opt-in pages here and it's a lot simplistic, brief and to the point. I'm just a content creator who happened to stumble into the world of daily emailing, so any advice is appreciated :)

I'm curious what you think: Why do sales calls typically convert at 20%-50%... ... while sales pages typically convert at 2%-5%? If you had to put it down to just one thing?

So, I've built a new tool that helps you find relevant newsletters in your niche to run ads or do JVs with. I wrote a draft sales page today and I'd love some feedback on it. It's a hefty page so obviously you dont have to read it all if you don't want to. Reading just the lead is perfectly fine. Here's the doc: https://docs.google.com/document/d/1ZRg3FI_sPYa8Cel1sss5O9jnZ0JhMjLpbAVZUj0kZ8Q/edit?usp=sharing

I got a message this morning from what looked like a genuine, personal Gmail account. It said: === SUBJECT: Quick question about your Skool community... Hey - saw your email writing community and had a quick thought. Most communities I’ve looked at don’t struggle with content… They struggle with members actually following through consistently. Is that something you’ve noticed on your end? === Good! At this point, not only did I open and read the guy's message, but I was: 1. Curious where this guy is going, because it sounds like he might be in Royalty Ronin (he's not, as far as I can tell) 2. Curious if he can actually make this community better. In my heart of hearts, I started imagining some brighter and easier future than the backbreaking labor I wrestle with daily in this group What the hell? I figured it's worth a reply. And if I'm replying, I might as well be all in. So I replied: "I struggle with both" 15 minutes later, the dude wrote back: "I'm sorry to hear that! Out of curiosity, have you tried anything like structured challenges/sprints before?" Eh. I haven't replied to this, and I won't. I don't know if this dude is pitching challenges. I have tried those before, and in fact I'm doing one next week, so that's already out if he wants to sell me something. But more than that, my bubble of a brighter and shinier and easier future popped. I was brought back to the present, specifically to the prospect that this guy would want me to do something or make some kind of a decision to change my current situation. and that's something I'm leery of, at least after just one email. I'm reporting on this fascinating interaction because it's relevant to you too, and not just if you write cold outreach messages. It's relevant to you if you write emails to your list, and if you use those emails to get business of any sort. There are three lessons I would say you can draw from the guy's messages above. Two from his initial message (what to do) and one from his second message (what not to do).

... and by "good" I don't mean "the best" or even "great." For example, over the past few months I've gotten good at networking. It's not like I'm some monster networker with incredible charm and millions of contacts. But I reach out to people, I get on calls, I join mixers, and I follow up. Results have followed. I've also gotten good at creating offer stacks. Meaning, creating logical and yet attractive offers, either by breaking things up or by adding in stuff in or both. Again, I'm not like I'm Travis Sago or Alex Hormozi. But compared to were I was, and compared to people I know, I've gotten good. What have you gotten good at? Take a moment. Write down an idea, or better yet 10. The reason is simple: What you're good at is stuff that has value, stuff that you can teach or do for others, stuff that people will pay for. (Curious fact for long-term Bejako readers: asking myself this exact question is how I ended up creating my Most Valuable Email program.) So take a moment now and figure out what you've gotten good at. And if you like, share your list below.