The secret to money… hiding in plain sight. Nothing is more freeing than learning how to implement what everyone already says: “The riches are in the niches.” Simple. True. But like most simple truths… …easier said than done. And because it’s not obvious how to find these golden pockets of untapped money… People default to what they know. Hustle. Hustle is commendable. But hustle without direction will break you. The better move? Learn how to find the niches that hold the riches. Learn that, and everything else gets easier. ☝️Join me today at 11 MST for a free training on how to find a niche and build a profitable business around it. Link in comments. One favor? Drop a comment so people see this bad boy. Appreciate that. 🤜🤛 Sam

There’s something wrong, and you’re not sure what, so… You drop your price just to get the sale. (Beats 45 minutes over-explaining why it’s worth it) That's not a sales problem. That's a positioning problem. Why? Because when you look like every other agency, you can only compete on… Price. Promises. Persuasion. That means you’re a generalist. And in 2026... generalist work ain’t gonna hack it… AI can do that crap next to nothin. So you’re dropping your price because your subconscious knows you’re trying to compete with that! No bueno. You, my agency amigo… need some "Income Insurance." And just like regular insurance you’re only eligible IF you have a dialed in sub-niche. If you want to not just protect yourself against market disruptions, but position yourself to make a killing... You gotta figure this out. I'm going to show you exactly what this looks like in the real world on my upcoming live workshop. For LIVE attendees I’ll also be giving to access to a tool that helps you through the process… Don’t miss it guys. https://us02web.zoom.us/meeting/register/XtkxqNCYSmamQGL2f7bv4g#/registration Sam P.S. When you learn a model that works around a dialed in sub-niche… the first thing you gotta do is stick your foot out the window and listen to some chill music. 🤜🤛

Pick wrong and you've wasted 3 months, a bunch of cash, and yo sanity! So obviously… you wait. Listen, it’s scary but… While you're waiting for the "right" niche to find you, another month rolls by. So… Time will get ya too if you’re not careful. The good news is that none of this has to happen… You can make the right choice from the get go! As long as you know the formula. My Sub-Niche Formula! (Cool name, huh?) I'm doing a live workshop to walk you through the entire process. AND for my LIVE peeps… I got a little present for you 👀 It all goes down on Monday. (Great way to start the week IMHO) So… Just click this link and get registered. https://us02web.zoom.us/meeting/register/XtkxqNCYSmamQGL2f7bv4g#/registration Sam P.S. Nailing you niche means, easier sales, more money, and better results. You need to get it done… don’t worry sill show you how.

Most agency owners don't have a talent problem... ...They're just doing things in the wrong order. And doing things in the wrong order costs BIG. For example: They pick a niche, get stuck, pick another one. They build a service, can't sell it. They sell it, can't fulfill it. They fulfill it, can't deliver it. Round and round we go. This month inside MVP, I'm building an agency from scratch. Using our own Assembly Protocol. In all about a proven sequence. Here's where I'm at: Step 1: Pick the Niche - Done Yes... you can pick the wrong niche. Yes... if you do, you have to start over. That sucks. But that's only scary when you're guessing. I pulled from a vetted list, picked the one that interested me the most, and was done in under 10 minutes. My niche for the 30 day build: HRT Clinics. (Women's Hormone Replacement Therapy) It's a growing market. It's got high patient values. Underserved by real marketing talent. Next. Step 2: Install the Client-Getting Machine - DONE The week 2 syllabus is pretty manageable actually. (Not gonna lie, week 1 is a bit of a bugger) After learning the system and the skills... We just show up to the Wednesday workshop... Go through everything together. Use the tools... And I had my funnels ready to go! (Gotta admit, it's pretty fire) Step 3: Create the Fuel — IN PROGRESS This is what we're doing this week... A killer library of ads. To be honest... Leads are the easy part. UpHex handles that. What most agency owners skip over however is the strategy layer. The part that turns ads into money. (money is nice) That's what this week is about. Learn to turn ads into money... That skill will pay you forever. Step 4: Assemble the Warmachine — WEEK 4 The most expensive lesson I ever learned running an agency: Complexity ABSOLUTELY kills. It's easy to add features... takes zero thinking. It's easy to say yes. It's easy to keep addin crap on crap. And if you are not careful... it will quietly destroy everything you built.

Daniel had 200 clients... He needed every single one just to keep the lights on. I see it all the time. And all because he chose the wrong “Money Model”. Let me show you what I mean. Daniel jumped on the “white label SaaS” trend back when it was fresh(ish) He came out of full steam and scaled up his agency to 200+ SaaS clients through HighLevel. He even got that fancy SaaSpreneur Award. (Gold) On paper…he had what most agency owners are chasing. But in real life there was a crack in his business that was spreading quickly. Yes, He had hundreds of clients… …but almost no profit. Between constant churn… Overwhelmed customer support… Competing on price… He was constant selling just to stay afloat. What was causing this? How is it possible to have that many clients, and basically make an hourly wage? It all comes down to his Money Model. Daniel’s agency was like almost every agency with the wrong model. Because every client was on a different setup. Different features. Different expectations. Different fires. Funnels. Automations. CRM. SMS. Email. Snapshots. It looked like scale and success… …but it was utter chaos that won a trophy. When I showed Daniel a different model… one that clearly was different from what he was doing… This changes things. The real proof is even better than what I wrote. Let me redo the pickup with the actual data. When I showed Daniel a different model… one that clearly was different from what he was doing… He didn’t “pivot.” He didn’t “optimize.” He burned it down. 200+ clients. Gone. He started over from scratch with a completely different Money Model. (Sounds insane. But when you understand what he was sitting in…it was the only move that made sense.) Here’s what happened in his first 5 weeks… 555 qualified demo calls booked. (Bro… 😳) Not leads. Qualified demos. In 5 weeks. With a brand new agency. One niche. One focus. One model. (The right model) He built more momentum in 5 weeks than his old agency created in years.