Most Skool owners I come across aren't using social media at all. They post inside their community and wait. Very few are using Instagram. So I spent a few hours going through the public YouTube and Instagram activity of four fast-growing Skool communities. Two run YouTube and Instagram together, one runs Instagram alone and one runs YouTube alone. The pattern wasn't the platform. It was what happens at the end of every piece of content. The three that use Instagram all close their Reels by asking you to comment a keyword, and the full video or a free resource lands in your DMs. Two of the YouTube channels put the Skool link on the very first line of the video description, where it sits above the fold and is clickable. The setup I'd run starts with a long YouTube video, cut into Shorts that point back to it. For Instagram, I'd recommend making Reels created specifically for it, with their own hook and call to action. If you don't have the time or the resources, repurpose the same clips you cut for YouTube Shorts. I use Opus Clip to do that, or you can cut them by hand in your video editing software. Either way, each Reel asks for a keyword, and a DM sends the YouTube link and your Skool link. Because very few owners in your niche are doing it, it's an easy way to stand out. I've put the exact step-by-step into a free PDF, including the settings that keep your Instagram account from being flagged. Swipe right 👉 to get it. You don't need to join anything. If you'd also like to see how I run my own community, it's HERE. Des Dreckett - The Content Revenue Lab