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The Nature of Marketing

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Systematic Writer Inner Circle

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7 contributions to The Nature of Marketing
I’m opening 5 spots for a free MVE Lead Magnet Map Session
In 30 minutes, we’ll map: - The one lead magnet you should build first (based on your offer). - The simplest Threads → opt-in path for your audience. - A quick “what happens next” plan so subscribers do not just sit there. This is a working session, not a sales call. Limiting to 5 spots, and opening it up here first (before I make it available to my email list). Reply “MAP” and I’ll send the booking link + pre-call questions.
1 like • 1d
MAP - if still available.
What's one thing you want your audience to know about you?
Something that doesn’t fit yet in your marketing? Something that makes you stand out, and makes you different from everyone else in your space… but you haven’t yet figured out how to make it your unique edge? I’ll go first… In my early twenties, I lived in an anarchist housing collective. You may have seen me write about this before… But what you might not know is... I ended up there because I couldn't find my way in the world. Struggled in school. Had a hard time fitting in socially. Mostly wanted to play music and belong somewhere. But they turned me onto raising chickens, beekeeping, gardening, and community. And what you also may not know is... Soon chronic health problems befell me and I thought I might die of some strange form of cancer, so I decided to make some changes. As much as the folks I was hanging out with were into gardening and some healthy/hippy alternatives, our actual lifestyles were often far from healthy. I quit drinking, I quit partying, I quit smoking… I started doing yoga, focused on health and fitness, got obsessed with understanding why my body and mind worked the way they did. That's when I moved out, that’s when I started my own business, and that’s how I eventually found my way here. Teaching marketing to people who also don't fit the mold. I suppose I was just trying to figure out how humans really work after feeling like I didn’t really get it after all those years. So what about you? What’s something you want your audience to know about YOU? 👇
What's one thing you want your audience to know about you?
1 like • 10d
I had a similar situation with my health where I had cancer. Luckily, through interacting with the right people and having an awesome nutritionist on my side, I beat it about 2 years later. I grew up on a cattle ranch with about 45 acres of farmland where we grew all types of stuff—corn, tomatoes, asparagus, you name it. Every morning at the butt-crack of dawn, I'd get up with my grandfather to help out on the farm. We'd irrigate, round up cattle and goats, and send them off to auction. Eventually, I stumbled into pest control, which is the industry I'm in now. I work as a salesman (and sometimes as a technician when we need it). Along the way, I fell in love with copywriting. But I struggled over the past decade. I couldn't stop physically working, especially at my pay (shy of six-figures). It felt impossible to transition. Now I'm finding a balance. I'm using what I've learned and studied about copywriting and applying it to the market I know best—pest control. I've reached out to a few large companies for affiliate partnership deals, and I'm actually in talks with one right now to start building an email list using what you taught. I think my biggest advantage is that I'm in the trenches every single day. My market doesn't understand the work ethic—both physical and mental—that's involved in this industry. Even as a technician, you're basically getting an entomology degree with all the testing you need to do. In fact, after so many years in the industry, you can apply for a particular certification, and once you pass it, you can turn that in and it'll count towards associate's degree in entomology. You'd only need a year of schooling after that. Pretty rad. You also need to know a lot about chemical formulations and how they affect not just the pests you're treating, but also the surfaces of your home. You need to understand where the treatment needs to be done, what time of year, weather conditions, and so much more. There's a stigma about the industry where it's just a spray-and-pray model, and you can just hire any Tom, Dick, and Harry to come out and douse your house.
1 like • 9d
@Kevin HoodI totally see threads as a main driver for leads. Especially since I got so much interaction just talking about marketing, which seems like a really niche topic on threads.
This formula is creating engagement
I have a post on threads thats getting some shares and comments. I broke down the formula and here it is: Controversial opinion + perceived hypocrisy + dismissive framing = engagement My example: A lot of people love to hate AI. Especially the old-school copywriters. Yet they admit to using it. Some people just can't handle change. I just used it again for another post so we'll see where it goes and if I can replicate the results.
0 likes • 16d
@Kevin Hood lol had a comment from a writer with a big following who had some things to say. I felt like trolling her but I didnt have the time today. I'll wait until I have an offer of my own to make some scratch off of her.
0 likes • 16d
@Kevin Hood shoot me a message and let me know when you post it. Or post it here!
Hello and pleasure meeting you all! 🙏🏼
Hi everyone, I’m Michi 👋 I’m a life transition coach and the founder of Vision in Harmony. I support mothers who feel emotionally overwhelmed or disconnected from themselves during the inner shifts of motherhood. My work focuses on helping women feel more grounded, regulated, and connected to who they’re becoming, using coaching, breathwork, and nervous-system support. Looking forward to learning alongside you all.
0 likes • 19d
Welcome! Glad to have you here
0 likes • 19d
@Michelle Garcia
Hola!
Hey, what's up, everyone! My name's Anthony, and I'm a sales guy (in the home services industry) from the central coast of Oregon looking to build a list and sell my own info-products so I can hang out with the wife and kids and bum it around on the beach all day. I'm stoked to be here, and I'm looking forward to getting to know you guys and gals.
Hola!
1 like • 22d
@Kevin Hood Yeah, I did lol. I'm about 45% through it. It's pretty damn good so far. Did you end up picking it up?
1 like • 21d
@Kevin Hood the belief bridge and creating outlines from proven advertorial -- which you could use for emails and other sales material that you plug into AI
1-7 of 7
Anthony La Tour
2
7points to level up
@anthony-la-tour-9648
Father, husband, and beach bum.

Active 13h ago
Joined Jan 9, 2026
Central Oregon Coast
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