This formula is creating engagement · The Nature of Marketing

This formula is creating engagement

I have a post on threads thats getting some shares and comments. I broke down the formula and here it is:

Controversial opinion + perceived hypocrisy + dismissive framing = engagement

My example:

A lot of people love to hate AI.

Especially the old-school copywriters.

Yet they admit to using it.

Some people just can't handle change.

I just used it again for another post so we'll see where it goes and if I can replicate the results.

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