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Owned by Mike

The Marketers Journey

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A Community of Business Owners focused on understanding and implimenting Marketing that scales business reach.

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302 contributions to Local AI Visibility Central
Google Business Verification Question
I need to get a business address for a legitimate business but still running under the home address. Since no office space is required for normal operations, a virtual business address would do just fine BUT... when it comes to setting a Google Business Profile not all virtual offices pass muster. What's the current state of Google Business verification? How difficult have they made it for virtual offices? Tips to pass it?
0 likes • 3d
I need to do a deep dive one this one... There are ways to do it and it be legit, I just need to find my notes
March 2026 Core Update NEWS
The Details are Under Classroom -> Resources and Notes -> Google Just Changed the Rules - MARCH 2026 UPDATE If you didn't know it Google just made a huge jump forward in how they are using AI in Semantic Indexing and vector relationships are now a game changer in how you develop content and write. This is a huge step forward and when you look at how "RankBrain" works with this now accelerating semantic understanding you will start realizing what we have been talking about the last year. "SEARCH IS CHANGING" and IMHO for the better. The RANKING Gimmicks that so many agencies and business use to game the system are being patched update by update. This is going to force people into REAL marketing and REAL value. For those who adapt there is MASSIVE growth opportunity, for those who are chasing the next gimmick.. Well they have a decision to make, do real marketing or go to work for someone else. This post is pinned to those notes... so the comments are tied directly to them. Questions? Thoughts? Ideal? How is this going to affect how you build content?
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Posting Office Hours Calls
I have been uber busy lately and been getting behind on the bi-monthly calls. When I went to look at the posted calls there were no calls from 2026. Are these calls going to be posted?
0 likes • 4d
I am working on getting a cluster of them up today... and we should start having them up on the Friday after the call going forward
Silo Question
It's been a while... do our Support Articles or Support Blogs link back to the location pages at all?
2 likes • 7d
no, supporting articles link to each other within the silo (not ones in other silos) and to the landing page Blogs link to THIER supporting article, the landing page and other blogs in their category
GBP
I have a client that we are looking to partner with for a percent of his business in return for marketing. He wants to open up three branches in UT in three cities that are realitvely close together. We need to spin up some GBP’s for him but here my question. He does landscaping, fencing and contractor builds like decks additions bathrooms etc. Can we do a GBP for contractor, landscaping and fencing or do we need 9 GBP’s, 3 for each city?
1 like • 28d
@Jason Etheredge Good move pushing for 3 physical locations. That changes everything strategically. Here's how to think about this: Short answer: 3 GBPs. Not 9. One brand, one GBP per physical location. Each GBP gets one primary category plus additional categories. Google's own guidelines are clear — one profile per location per brand. Spinning up 9 profiles for 3 locations under the same business name is how you get suspended and fragment your entity signal into oblivion. Here's how to structure it: Each GBP gets: - Primary category → Pick the highest-revenue or highest-demand service in THAT specific city. This is a market-by-market decision, not a blanket choice. If City A has more demand for fencing, make that the primary there. If City B is all about decks and additions, go General Contractor as primary there. Do the keyword research per market. - Additional categories → Stack the other service lines as secondary categories. Google allows up to 9 additional categories per profile. So Landscaping, Fencing, General Contractor (or more specific variants like "Deck Builder," "Fence Contractor," "Landscape Designer") all go in as additional categories on each profile. Why NOT 9 separate GBPs: 1. Suspension risk. Let's be real — to run 9 GBPs you'd need to spin up fake listings at different addresses to make it work. And yeah, it CAN work. People do it. But when Google catches it — and the algorithm is getting better at sniffing these out — you don't lose a little. You lose a THIRD of that client's lead flow overnight. And the client doesn't want to hear "Google caught our fake listing." They just know the phone stopped ringing. Build it right from the start so you're not having that conversation 6 months in when the client is depending on those leads to make payroll at three locations. 2. Entity dilution. You're splitting the brand's authority three ways per location instead of consolidating it. Every citation, every review, every backlink should be reinforcing ONE entity per location — not three competing entities that confuse Google about what this business actually IS. 3. Review fragmentation. Your client's going to struggle getting reviews split across 9 profiles versus concentrating social proof on 3 strong profiles.
0 likes • 16d
@Jason Etheredge Treat the website as the corporate umbrella that the 3 businesses sit under The site is about what the corporation does, then you have the 3 location pages. These are about the locations and how they serve the community around them, list and link to the services each location provides. Your GEO stacks are built individually off the location pages.. With just 3 locations you can put links to each in the footer Start in the sandbox zone (the 9x9 mile Google likes to box ppl in) get it all green then work clockwise and select the major segments in the 9 - 12 mile range... then do the push To get the results I get like I did for Botox chat on a 45mile box, or Lobby Signs for a 4 state push is all about stepping it out after you take the sandbox.
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Mike Clay
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1,364points to level up
@mike-clay-5067
Husband, Father, Minister, Business Owner I have been working online since 1996 full time, but got my start in 1992. Digital Marketer, and Coach

Active 49m ago
Joined Sep 1, 2024
INFP
Hixson, TN
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