Ever know exactly what you should be doing in your business... but find yourself avoiding it, overthinking it, or talking yourself out of it? Sometimes the problem isn't your strategy. It's what's happening underneath it. That's what I'm talking about in my session, "What's Running Your Business?", at @Brenda Rigney's free Midlife Momentum Summit, November 16–18! I'm joining a lineup of speakers sharing practical insights to help you navigate life and business with more confidence (and hopefully a little less overwhelm). 🎉 Grab your free spot here (in Brenda's Skool community): https://www.skool.com/skool-scale-camp/about?ref=9488c05711954f9ba7bd719cc4432143 And tell me in the comments: What's one business task you KNOW you should be doing but keep putting off? No judgment. I'll go first! 😉

Happy Friday, Cold Coffee Club! The temperatures are dropping here and the cozy blankets are coming out, so today's This or That is all about COMFORT FOOD! You know the drill. Pick your winners! 👇 🍲 Chicken Noodle Soup OR Broccoli Cheddar Soup? 🧀 Mac & Cheese OR Grilled Cheese? 🥔 Mashed Potatoes OR Baked Potatoes? 🍝 Spaghetti & Meatballs OR Lasagna? 🥐 Homemade Biscuits OR Cornbread? 🥞 Pancakes OR French Toast? 🍪 Warm Chocolate Chip Cookies OR Fresh-from-the-Oven Brownies? ☕ Hot Chocolate OR Hot Apple Cider? BONUS QUESTION: What's your ultimate comfort food? The one meal that just makes everything feel a little better? Happy FriYAY!

You can have the BEST marketing strategy in the world and still not get results. Not because the strategy is bad! But because your brain keeps getting in the way. You second-guess your messaging before you hit publish. You convince yourself you need to learn one more thing before you can start. You change directions because someone on Instagram said there’s a better way. Or you spend three hours tweaking a sales page because actually selling feels uncomfortable. Here’s what I’ve learned after a decade plus of working with entrepreneurs: Knowing what to do and actually doing it are two VERY different things. 😜 And more information isn’t always the answer. Sometimes you DON’T need another strategy, course, or marketing hack. 👉 You need to figure out what’s making you avoid, overcomplicate, or abandon the things you already KNOW you should be doing. Because you can’t out-strategize a mindset that’s working against you. I’m curious: Which one gets you most often? 🧠 Overthinking everything 👻 Avoiding putting yourself out there 🔄 Constantly changing directions 😬 Knowing what to do but not actually doing it (No judgment. Our brains are very creative little troublemakers. 😂)

I'm speaking in The Missing Pieces of Perimenopause summit that's running all this week. In my presentation, "Still Tired After a Full Night's Sleep? Why Rest Alone Isn't the Answer in Perimenopause", I'll share why sleep alone isn't enough to bounce back the way you used to, how stress affects your energy and mood, and three practical steps you take starting tonight. When you watch, you can also grab my free gift, The 7-Day Energy Recovery Plan, right on my session page. We'll walk through it together during the presentation. All the sessions are free to watch for 24 hours starting at 7am Central, Monday - Friday this week. ***** Not registered yet? You can sign up and watch today: https://missingpiecessummit.com/?s=amyjoy Want more time to watch? The optional All Treats, No Tricks Pass gives you lifetime access to all the summit presentations, audio versions you can listen to on the go, and bonus resources from the speakers. My own gift in the pass is Rest & Recharge, my signature sleep course (worth $297). The pass is only $57 through Wednesday, October 28, then it goes up to $97. 🎃 Get the All Treats, No Tricks Pass here: https://missingpiecessummit.com/pass/amyjoy  ***** I'd love to hear what you think of the presentations. Comment below on what stood out to you! Aff link: I'm a summit speaker and affiliate, which means I earn a commission if you purchase the All Treats, No Tricks Pass through my link, at no additional cost to you.

How about a little This or That heading into the weekend? Halloweek Candy Edition Pick your winners! 👇 - Reese's OR Kit Kat? - Skittles OR Starburst? - Snickers OR Milky Way? - Sour Patch Kids OR Swedish Fish? - Twix OR 3 Musketeers? - M&M's OR Peanut M&M's? - Candy Corn OR Literally Anything Else? 😂 BONUS QUESTION: What's the ONE candy you're stealing from the kids' Halloween stash? 👀 Drop your picks in the comments! 👇