Everyone gets given advice constantly, most of it goes in one ear and out the other. But every so often someone says something that just sticks, and you find yourself repeating it years later. Doesn't have to be business advice, could be something a parent, a mate, an old boss, anyone said to you. What's yours, and who said it? I'll drop mine in the comments too, but you first 😀

Nobody joined your program or booked a consult. Quick! Fix the offer! Still nobody? Rewrite the sales page. Change the hook. Rename the package. Add another bonus. Lower the price. Rewrite the CTA for the 47th time. Gawd, it's exhausting!! BREATHE. You got this. If you keep changing your offer every time it doesn't sell, you're never giving yourself enough time — or clean enough evidence — to figure out what's actually happening. PLUS, tweaking everything all at once makes it impossible to know which change worked anyway. So if you ARE compelled to tweak, change just one thing. One variable. Then give it 30 days to prove itself. In the meantime... get to work connecting with people. Commenting on posts. Starting conversations. Showing up where your people already are. Staying consistent with one primary message. And maybe giving those little conversations somewhere extra to GO before pushing them to your sales page. Heck, you could even put it ON your sales page! 🤔 Because some people will be curious but not ready to join. 🧠 Some want to understand how you think first. 🏅 Some need to experience a little win with you before they'll pay for access to you. That's where a webinar or masterclass can do some heavy lifting. And by webinar, I don't mean the godawful slog fest of webinars past. I mean a workshop, a class, a focused event built around solving ONE problem your people already want solved — with a natural path into your community for the people who want to keep going. 🚨 And a webinar can also help you in one other very important way: it builds your email list so that you have a way of following up with people who showed initial interest and then stepped back. If you're only driving traffic to your community, you never know who came, what questions they had, why they didn't join, etc. With a webinar funnel you now have a mechanism to get off the hamster wheel and glean that info. @Heather Boers gives you a fantastic space here to get visible, so you're already ahead of the game there. But for a webinar to really work, you also need a clear path for people to follow. And then a system to stay in touch and supporting them through their next decision (which is signing up for your program or service).

"I've got followers, I've got leads, I've even got conversations going, I just can't seem to close them." Sound familiar? That's the #1 reason people join Direct Sales Mastery. Not because they need more traffic, because they're sitting on traffic they're not converting. We work on this through real practice, not theory, including live "Pitch or Be Pitched" sessions where you actually run the conversation, not just study it. Easiest way to see if it's for you: free 7-day trial, no strings. Have a look here: https://www.skool.com/direct-sales-mastery/about 🙌

I've been scrolling through profiles in here and there are some brilliant business names floating around. Some obviously well thought out, some that clearly have a story behind them, and I'd put money on a few being a 2am decision after a bottle of wine 🍷 So go on, where did yours come from? Was it deliberate, did someone else suggest it, or did it just happen and now you're stuck with it? Don't hold back on the daft ones 🤣

finish the sentence with below! BTW, Mike will not be joining The Directory on Skool! Sorry not sorry.