Today, a biz owner whose emails I read sent out an email that opened with: "This email is for you if you want quality help on [achieving business outcome] but don't want to commit the [lotsa shekels] that top-shelf collaborators charge." I winced at this. The fact is, this guy is a legitimate expert, who deserves to get paid based on the business value of his services, and yet here he is, leading off the pitch for his new offer by saying, "It's cheap relative to what you might expect." I think there's a lot of value in raising your prices. I think it can even make sense to be the most expensive in your field. Sometimes, on occasion, it can still make sense to offer something at an "attractive" price. But in that case: 1. I don't think it makes sense to lead off with that. Instead, it makes sense to first and foremost fully sell the "quality help" that this biz owner only got to later, and to emphasize that before appealing to cheapness. 2. It makes sense to give a legit public reason for the "attractive" price, and that reason can never be "I am doing it because I'm afraid you won't pay the going rate for this," even if that is part of your private motivation. I wonder if we can come up with a list of such reasons. I'd like to invite you to think for a moment, and comment below with one or more reasons you could use to justify a particularly "attractive" price, which is lower than the going rate for whatever it is that you sell. I'm inviting you to do this for two reasons: 1. Because if you do it now, there's an excellent chance you will remember this important lesson, and you won't make the same mistake this biz owner made in his email today. 2. Because I'm running a little experimental contest. The last person to comment on this post wins $100, which I will PayPal to you in case you are the winner. How do we determine the last person? I will come back to this post periodically and check the comments. If when I come back, there have been no new comments with a reason to be cheap FOR A WHILE... then then last commenter will win and I will announce the fact.

At some point soon, I'm going to launch an info product to my list which I hope will become one of my core products. The plan is to sell it evergreen via daily emails, get some sales, then increase the price, hopefully get a few more sales and then maybe find a few affiliates to promote it. That's the longer term plan. Shorter term, I'm wondering what strategy to use for the actual launch to my list. Use a short launch window with a big discount? A full price launch with a launch bonus? Give a few loyal readers free access for early feedback (and hopefully some testimonials) before I even launch? I'm seeing the launch as a way to get testimonials to help sell the product as new readers join my list in the future. But I'm not sure if this is the best way of going about it. How would you approach the initial launch?

We had a post like this back in February, I think. So lemme ask again... what are you guys working on right now? Or maybe share what's the plan this week? Either way, share some inside info! As for me... - I'm trying to sell my quarterly 5-week email-writing workshop - And I will be writing my monthly Field Notes (for members) this week - AND, I may consider running some type of auction... who knows. Hoping for an idea to strike... like lightning. Tell us what's keeping you busy these days?

Not sure whether to offer this or not... Vote below and help me decide por favor! If you'd be down to add $1/email subscriber/month to your email income... I'm thinking of opening up a 1-day intensive where we... ➕ tweak your email copy ➕ multiply your offers ➕ fix your pricing ➕ plan out real email promos ... and maybe do some advanced stuff also. If I did it... I'd make it super easy to say, "YES." Whatcha think?

Yesterday I sent out an email to my list, asking folks if they've tried getting clients via cold outreach. I got two classes of responses. Class 1: 1A. "Yes, I hate it. I hired an agency multiple times and every time I hated it." 1B. "So far, 17 days in, 70 prospects approached, 0 clients, countless menty b’s." 1C. "No, and wouldn’t ;)" Then there's class 2: 2A. "That is my primary method for getting clients." 2B. "Yes, John. Works very well for me. No fancy cold email stack. Just a 3-liner email with a very relevant problem that they'd wanna get rid of. Brings me every month $12K to $18K!" 2C. "I'm using cold outreach to get clients, and I'm doing very well with it. Personally, one of the best methods, especially if we are talking about cold email outreach." Quite the difference between Class 1 and Class 2. I'm curious, what has your experience with cold outreach been? Comment below. If we get enough comments, I'll share what my experiences with cold outreach have been. I'll tell you now, I've been in both classes above. If there's enough interest, I'll share what I think makes the difference. If there's not enough interest, as manifested by only a few people who reply to this, I'll just stuff this whole discussion back in the sock drawer.