[Image attached] I sent one email and won an affiliate contest that Liz Wilcox was running last month. Now to be fair, I made so few sales with that one email that I even gave up on promoting before the deadline (I still ended up winning the contest because... people buy at the deadline). Also, I would never have participated in this affiliate contest had the winning prize not been a solo email to a list of 15k people who are interested in email marketing. I'm not sure exactly what my point is except good things happen when you email daily: - You have more opportunities to promote stuff so you can take more risks... - People build a relationship with you so they trust you and your recommendations more... - You get better at writing for sales, and you can promote stuff in a way that sounds both attractive and congruent (I promoted Liz's offer by specifically calling out it goes against everything I preach and do) In summary: Email daily. Make a $1k offer (or an affiliate offer). Pay for a house (or win a contest).

A couple weeks ago, I had this super odd instant 5% drop in open rates. My super consistent rate was 33% on average for over a year, maybe two. Then it suddenly goes to 28% average. I'm thinking Google / Apple blocker probably. CTR stayed the same so I'm not super worried about it but I am curious if something happened in the tech world. Or maybe my Kit is being 💩 and genuinely not delivering again. Thoughts?

The past couple days, I've been writing emails about what I call the Most Valuable Offer: A live workshop, delivered on a specific day that's coming up soon. In my experience, the Most Valuable Offer is most valuable because it: * Provides a quick injection of cash * Makes your list come alive and keeps it from rotting * Creates an asset you can keep selling for years to come * Forces you to move and deliver something now rather than never (relevant if you're prone to perfectionism and procrastination, like me) Since I know Daily Email House members are fond of cookies, and since I have recently found out they really hate oatmeal raisin cookies, I've baked up a batch of chocolate-chip Most Valuable Offer cookies. Would you like one? Specifically, the cookie I'm offering is made up of the following ingredients. I'm offering to directly work with you to: 1. Figure out a sexy, exciting topic for a live workshop you can deliver, which is likely to sell to your audience now and in the future 2 Come up with the structure + content for your Most Valuable Offer, so that you actually deliver something interesting and practical to your buyers, without going crazy or feeling like an imposter, which they will consume and (gasp) maybe even implement 3. Help you sell it via a launch to your list, and hopefully bring in millions or perhaps billions in sales, or barring that, at least create a real asset you will own and be able to profit from forever And now I guess the big question: Why might you want my help instead of just planning, creating, and launching a Most Valuable Offer on your own? Simple. Because I'm offering you my help NOW. Not "some time soon, maybe next month, as soon as I get this other project finished etc." I genuinely believe the Most Valuable Offer is the easiest, fastest, and most profitable way for folks to launch their next (or even first) info product, to make good money, and to engage their list. People still don't do it, or don't do it nearly as often as they could benefit from it (myself included).

I've been going through the feedback I got to the last pre-auction poll I ran in this community. Frankly wasn't enough interest to run that auction, which was for a course to teach you how to run auctions (I know, very meta). Still, I followed up with folks who said they would bid $1 on the auction. I wanted to find out why they offered to bid, and if they are genuinely interested in learning more about auctions. I got lotsa answers. One thread I found was that folks, even though they may be interested in auctions, seemed to doubt they themselves could pull off an auction, either with their own audience or with a partner. So I had an idea. What if we had a playground, a sandbox, where folks could run fun, low-stakes auctions, both to get experience and to prove to themselves they can actually do this? There would have to be guardrails in place to make sure the auctions stayed low-stakes and fun. I was thinking the bidding could start at $0.01, and only go up by a penny, or a nickel, or a dime. Maybe there would also be a tight time limit, like 5 minutes? For the bidders, the point here would be to have fun bidding, more than, "Let's buy really serious stuff." For the auctioneers, this would be an opportunity to practice running an auction without stress, and to get experience coming up with a tiny but still sexy offer. As for what those tiny but still sexy offers could, there are lots of possible ideas, and I'm open to all of them. The thing that came to my mind would simply be a single bit of information. For example, in response to my email yesterday (and pretty much in response to every email in which I mention a book I'm reading without naming it), I got a reader writing in: "Is it possible for you to share the name of the book you're reading, please?" Hell no. Not for free. But for a penny... maybe we could talk about it? So let me ask you: Is this "Penny Auction Playground" a dumb idea? Would you come spectate? Would you even participate? Would you bid? Would you run your own penny auction?

... and that reason is that they were tested infinitely. What you see in an old ad is the perfect combination of words, evolved over a long time, which can be hard or impossible to come up with in one sitting. Example: Yesterday I wrote an email to my list with the subject line: How an ex-copywriter makes $12k/month in a new kind of part-time job That subject line (and the entire email) are modeled on this ad: How I made $10,000 a Year In a New Kind of Business And when I say "modeled," I mean I used a bunch of the same words, same arguments, same structure. Results so far: 55 replies, many from people who are surprisingly qualified and serious about the offer. Would I have gotten the same kinds of results had I simply used my own copywriting brain to write this email? Maybe.... but my personal guess is no. I've had this experience before when I modeled old ads. Completely outsized response to what I normally get. I know it's familiar advice but it's worth repeating. Study old ads. And don't just study them. Apply them. Model them. Even word for word. Old ads are a treasure chest waiting to be opened, and the fact that the treasure chest has been sitting in an attic for the past 100 years doesn't change that.