Broker Heads Up: Storm = Fewer Trucks, Higher Rates, Faster Decisions
WEATHER ADVISORY FOR BROKERS (Jan 23, 2026) An incoming storm system is expected to disrupt transportation across parts of the North and the Southeast, and when weather hits, capacity tightens fast. Fewer trucks are willing or able to run, transit slows down, and carriers get picky about lanes. The result is usually the same: spot rates climb and service becomes less predictable. What this means for you - Tighter truck availability on affected lanes and anything that touches those regions - Rate volatility, especially for last-minute coverage - Longer lead times for booking reliable capacity - Greater risk of delays, reschedules, and missed appointments due to road conditions and safety calls What to do right now 1. Get ahead of it: Start sourcing capacity earlier than normal. Same day coverage gets expensive quickly. 2. Communicate before it hurts: Proactively update customers on likely impacts to rate and service. 3. Ask better questions when booking: 4. Protect your quote: If you are quoting spot, shorten your quote validity, and build in a buffer for volatility. 5. Confirm the details: Verify appointment flexibility, detention policy, and any accessorials that could come into play if weather causes dwell time. 6. Quick customer message template (copy and send) “Heads up, a storm system is expected to impact capacity across parts of the North and Southeast. When weather disrupts lanes, truck availability drops and market rates can move quickly. To protect service, we recommend locking trucks in earlier than usual and allowing flexible pickup and delivery windows where possible. If you have any priority loads, send them over now so we can secure capacity before the market tightens further.” Bottom line This is the week to lead with communication and speed. The brokers who win storms are the ones who update customers early, secure trucks early, and quote with discipline.