Is this quick fix killing your Google 3-pak rankings?

This 15-minute task can push you back on top! There's a setting on your Google Business Profile that most contractors get wrong... It's your PRIMARY category. It's surprising, but we see this mistake really commonly.

For whatever reason, a lot of you guys pick the wrong main category, and don't list ANY sub-categories!

Google makes you pick one main category for your business that tells their algorithm what you actually do... the main category, not "what else I can do".

If you pick the wrong one, Google won't show you when people search for your services... and they guy down the street is taking your jobs because of it.

Here's what this looks like : You're a carpenter, but you (or your nephew who "knows SEO") picked "handyman" as your primary category because you also do general repair work and you thought it would be more broad.

When someone searches "carpenter near me" Google thinks you're a handyman and shows other carpenters instead. Or you're a landscaper, but you picked "landscape designer" because your work looks nice and it sounds fancier.

When someone searches "landscaping near me," Google prioritizes businesses with "landscaper" as their category and shoves you down on page 3. Another one bites the dust!

Most businesses pick a category that sounds right without checking what actually ranks. Would you cut a board without measuring?

Here's how to fix it.

Search your MAIN keyword on Google. It's probably: "something" NEAR ME.

-Look at the top 10 businesses in the Map Pack.

-Click on each one and check what primary category they're using.

-If nine out of 10 have "carpenter" and you have "handyman", you're at a massive disadvantage.

-Change your primary category to match what the top competitors use

-Add your secondary services as additional categories. (this is important too!)

So if you're a carpenter who also does handyman work, your primary should be "carpenter" and your secondary can be "handyman" or "drywall."

This one change can move you from PAGE 3 to the TOP 3 in some areas, because Google finally understands what you actually do... damn your nephew!

Most contractors don't realize their category is wrong until they've lost a ton of business to competitors who do shoddy work, but rank better... not because of less reviews and content (that's the next step!) but because the real issue was this ONE SIMPLE setting.

GO LOOK NOW!

Want us to to do it and more? For only 297 a month we'll audit your profile to catch issues like this and others before you spend months optimizing the wrong things... and we'll stay on top of it so you're the number one guy in your area!

Want me to help? Shoot me a DM, or email... no pressure ever... except on the competition!

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Is this quick fix killing your Google 3-pak rankings?