What should a contractor post on social media?

Social Media for Contractors & Service Companies… WHAT should I write about?

First... What is "Content Marketing"? Content marketing = is when you either add content to a social media site or your website to generate jobs/work.

Content marketing for contractors and home service businesses is about answering the questions homeowners type into Google every day.

If you answer these questions using proper "keywords", Google will send you search traffic. (people who did a search for your service!)So when you're writing on social media, or adding articles to your blog or website, answer the questions your POTENTIAL CUSTOMER is asking!

Examples:

-How much does a kitchen remodel cost in [your city]?

-How long does a home addition take?

-Do I need a permit for a deck in [your state]?

-What's the difference between hardwood and LVP flooring?

-Can I clean my siding with a pressure washer?

You know that question you've "heard 1,000 times"? Answer it digitally!

Each piece of content targets a specific search term. Over time, these pages rank in Google and bring in traffic from people who are in the early stages of their project - the perfect time to get in front of them.

Simply... write articles and posts, and create videos about what you do! Especially videos!

Take out you cell a few times a week when you're doing a job, and make a 2-minute video showing the before and after, or a simple technique.

YouTube is the 2nd largest search engine, and is owned by Google... so Google LOVES to show videos on page 1! And... a video is there forever.

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