Local Service Business Marketing Channels - Start at the top and Work Down! This shows what is the most important to do when setting up a marketing plan for a service biz! TIER 1: ESSENTIAL CORE CHANNELS 1) Local SEO (Google Maps) CRITICAL! - 60–70% of people click one of the top 3 companies in the Google Maps section. - Ranking in the Map Pack is critical for capturing the majority of high-intent leads. - Fully optimize your Google Business Profile (fill out every field - or have us do it). - Reviews are critical — quantity, quality, and recency. We can automate this! - Build review requests into your follow-up process after every job. We send day 1,3, & 7 - We can have an AI do the requests, replies, and repost them to your socials... for $97! - You'll never again "forget" to thank a customer for a 5-star review. 2) AI Search (ChatGPT) - More customers are using ChatGPT and AI tools to find local service companies. - AI relies heavily on Google SEO signals (reviews, content, authority, schema) so a strong Google presence increases your chances of being recommended in AI search. - Ensure you have lots of service + location content on your website. - Add local schema to your website for AI visibility. (all our sites include this) - Maintain strong, recent reviews across multiple platforms (Google, Facebook, Yelp etc). - We can take this over if you like. 3) Google Ads (PPC) - Targets people by the keywords they're searching for. - Works best with "service" or "service + location" keywords. - A good negative keyword list will reduce wasted spend with irrelevant clicks. - Landing page must be mobile optimized and fast-loading (aim for a 20%+ conversion rate). - Focus on a click-to-call or a simple quote request form as your primary Call-to-Action. - Once optimized, increase or decrease your budget based on required lead volume. 4) Google Local Services Ads (LSA) - Requires a Google Business Profile with at least 5+ reviews (help friends and family to get reviews). - Google will also run a quick background check on you (can take a few weeks to get approved). - Once approved, set a weekly budget and wait for the leads to come through (calls and/or messages). - Opt for max leads where Google sets the cost and sends you as many leads for your budget. - You can dispute bad leads and get refunds. - Works well alongside Google Ads for shared budget allocation.

Hello everyone, I am actually about to start a mass email outreach for the very first time next week, I actually haven't done this much big outreach before so it would be fantastic if I get ur some tips and tricks

Hope Begins with You. Promotion Hub

Hi everyone, Glad to be part of Contractor Skoolkit! I work in the construction industry, helping contractors save time and bid with confidence through accurate quantity takeoffs and construction estimating services. I'm looking forward to learning from experienced professionals here, sharing insights, and building valuable connections within the community. If anyone is looking for reliable construction estimating services for busy contractors, I'd be happy to connect, exchange ideas, and contribute where I can. Looking forward to engaging with everyone and learning from your experiences!

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