How To Stop Underpricing Yourself And Still Get Clients Easily
Why do so many coaches work hard, get great results, and still make less than they should? Underpricing is the fastest way to look less valuable than you really are. Most health coaches price themselves based on fear, insecurity, or what everyone else charges. But people don’t pay for your time. They pay for the result. When you charge hourly or copy the price you see online, you make yourself a commodity. And commodities never get paid what they are worth. - Stop charging per hour. Package a full 12 week transformation with a clear outcome. - Don’t copy other coaches prices. Ask yourself: What is this outcome worth? What would they pay to solve this in 12 weeks instead of 12 years? - Insecurity leads to low prices. Go get a few case studies, build proof, and price like someone who delivers. - High paying clients show up harder. Low paying clients disappear. You want the ones who invest in themselves. - Use the value equation: Dream outcome times perceived likelihood of success divided by time delay and effort. The higher the value, the higher the price you can confidently charge. Do this and pricing becomes simple. You stop selling your time and start selling results. And people will happily pay for results. ### Plug in this prompt to ChatGPT to help you come up with pricing : I'm a health/wellness coach trying to price my services. Help me develop confident, value-based pricing by walking me through these steps: 1. Define My Transformation (not my time) Ask me what specific outcome I help clients achieve. Push me to be concrete—what measurable results do clients get? (e.g., pounds lost, medications dropped, energy levels, etc.) 2. Calculate the Real Value Help me answer: - What is this outcome actually worth to my ideal client? - What would they pay to get this result in 12 weeks instead of struggling for 12 years? - What pain, frustration, or cost are they avoiding by working with me? 3. Check My Pricing Traps Call me out if I'm: - Thinking in hourly rates instead of transformation packages - Basing my price on what other coaches charge (commodity thinking) - Pricing low because I lack confidence or testimonials