Dec '25 • 💎 Pro - Tip
How to Do Competitor Research For Facebook ADs
Most people guess. The winners study what already works.
Facebook Ad Library and Foreplay show you the ads your competitors are spending real money on.
If an ad has been running for months, it is converting or someone just like's throwing away money.
Probably the former not the latter.
These tools let you see real demand instead of relying on your own ideas.
Here's how you do it.
- Go to Facebook Ad Library and search your niche.
- Look for ads that have been active the longest. That means they work.
- Save the ads that keep repeating across different brands.
- Study the hooks, visuals, pain points, and offers.
- Turn the patterns into your own content or ad tests
- Do this once per week. It takes 10 minutes and removes all the guesswork.
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How to Do Competitor Research For Facebook ADs
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