Before you create content or run ads, you need a clear strategy. This phase is all about understanding your brand, audience, and content direction. Without the right foundation, your marketing efforts will lack consistency and impact. You’ll define your ideal client, build a content roadmap, and structure your lead generation funnel to ensure every piece of content and ad is working toward real business growth.

Now it’s time to put the plan into action. Execution is what separates businesses that stay stuck from those that thrive. In this phase, you’ll learn how to create high-quality content efficiently, post with purpose, and track performance to ensure engagement and conversions. By the end, you’ll have a consistent content system that attracts and nurtures leads.

With a strong content foundation, it’s time to scale with paid ads. This phase focuses on lead generation—setting up, testing, and optimising campaigns to bring in high-intent prospects and create predictable growth. By combining organic content that builds trust with targeted ads that convert, you’ll build a complete marketing system. Complete each task and strategy to finish with a fully optimised content and ad engine that drives real business results. 🚀