Jan 6 (edited) • $100M Leads🧑🤝🧑
Why you’re not sending a Dead Lead Recovery campaign that could add $15K to your quarter
It’s not because you don’t have dead leads.
It’s not because you don’t know how to follow up.
It’s because sending the message forces emotional risk.
Hitting send means facing three uncomfortable possibilities:
They reply yes.
They reply no.
Or they confirm what you’ve been avoiding — silence.
So most people delay.
They call it timing.
They call it not wanting to spam.
But what they’re really avoiding is resolution.
Alex Hormozi says the person who wins is the one who cares most about the end user.
Not the one who wants the sale most.
The one who wants the outcome most.
That distinction matters in outreach.
If you reach out to help someone finish a decision they already started, you’re aligned with them.
If you reach out because you want their money, they feel it instantly.
Same message.
Different intent.
Very different result.
This is where most “dead lead follow-up” breaks.
Helping sounds like:
“I was reviewing old conversations to see which ones still deserved attention. On ours, did you decide to move forward, pause, or drop it?”
Selling sounds like:
“Hey, just checking back in — wanted to see if you’re still interested.”
One helps them resolve an open loop.
The other tries to manufacture urgency.
People don’t ghost help.
They ghost neediness.
The quiet truth is this:
Recovery works when you care more about their clarity than your conversion.
That’s not moral advice.
It’s a sales advantage.
And it’s why restraint beats scripts every time.
If closing old dead leads in the next 60 days actually matters to you,
comment “60.”
I’ll share the 3 Step Dead Lead Formula.
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Why you’re not sending a Dead Lead Recovery campaign that could add $15K to your quarter
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