Today in our homestead marketing course, we're talking about how to build your homestead brand. Join us over there (under classroom) for more!

Lately I've been talking about homestead marketing over in our classroom section for our VIP members. If you're interested, I'd love to have you over in that space.

Turning your homestead into a real, income-producing business doesn’t start with a logo, an LLC, or a social media page. It starts with clarity and foundation. Here are the first steps every successful homestead business should take: 1. Choose One Clear Income Focus Before selling “a little of everything,” pick one core product or service to start with: - Eggs, meat birds, or breeding stock - Baked goods (sourdough, fresh milled bread, cottage foods) - Value-added products (soap, candles, herbs, tinctures) - Education (classes, digital products, memberships) Master one income stream before adding more. Simplicity scales faster. 2. Identify Your Ideal Customer Ask: - Who actually buys this? Families? Preppers? Health-conscious moms? Local restaurants? - What problem are you solving for them? (Food security, clean ingredients, self-sufficiency, convenience, skills) When you know who you’re serving, your pricing, messaging, and content become easy. 3. Validate Demand Before You Invest Don’t build first and hope people buy. Test by: - Posting in local groups - Taking pre-orders - Polling your email list or community - Offering a small batch If people pay before you scale, you’re on the right track. 4. Price for Profit, Not Just to “Cover Costs” Include: - Feed, supplies, packaging - Your time and labor - Replacement equipment - Growth margin A homestead business must pay you, not just sustain itself. 5. Build Simple Systems Early Even small operations need: - A basic order system (forms, DM process, or website) - A simple customer list (email or SMS) - A repeatable weekly workflow Systems create freedom. Chaos kills momentum. 6. Start Sharing the Journey Publicly Your future customers want to: - Learn from you - Trust you - Watch your process Content is not “extra”. It’s your long-term sales engine. The most successful homestead businesses are built like businesses first… and farms second. Inside this community, especially in the upper tiers, we’ll break down: