From Nick Laight's ezine:
This is only part of it, but it should give you a good starting point to jump on early trends:
How to find early trend momentum
All trends start life with a bit of chatter and hype on social media.
Sometimes itâs a meme, a theory, or a buzzword thatâs repeatedly sharedâŚ
Or, might be a topic thatâs generating lots of responses (questions, angry rants, gushing praise, ferocious arguments!).
At this point theyâre still very nicheâŚ.
Some may even STAY that way, remaining obscure fringe ideas that eventually fizzle out.
However, youâll notice that some have whatâs known as âmomentumâ - a steady groundswell of interest that keeps the idea growing and spreading.
That might mean more social media chatter⌠more hashtags and memes⌠more questions asked on Reddit⌠more ebooks and reportsâŚ. more YouTube videosâŚ
If you can spot this momentum, you can spot a future trend before the masses get to hear about it.
Which is absolute gold for any aspiring infopreneur!
Hereâs where to look for momentum:
- Amazon â Check the new book releases. Start with the broad categories then dive into the subcategories. For example, âHealth & Fitnessâ, might lead you into narrower niches like âBrain Trainingâ or âDigital Minimalism.â If two or more books are ranking in the Kindle Top 50,000 on a similar theme, thatâs a good signal. Also try Amazon.com because emerging trends often start in the USA.
- TikTok â You can use this social media network like a free âtrend radarâ. Type âhow do IâŚâ or âI canâtâŚâ followed by a keyword like âsleep,â âfocus,â or âmoney.â TikTokâs autocomplete suggestions will show you what people are talking about.Â
- Reddit - Search your topic and filter for the past 90 days. If people are asking lots of questions  thereâs fuel for an eBook. Youâll also see that thereâs a âpopularâ tab where you can see whatâs trending right now.
- YouTube â Go to the search bar, write in a broad topic, then youâll see a tab that gives you the option for ârecently uploadedâ â as you can see below. Now you can see what new videos are coming out on a subject, and how many views and comments they are generating.
- Udemy - Course creators are usually six months ahead of Amazon authors. Go to either (or both) of these popular course-hosting platforms. Type in a category or topic, then sort by âNewestâ which you can access in the drop down to the right.Â