Nov '25 • Writers & Content Creators
How to Find Hot New Niches🔎👀👁🗨
From Nick Laight's ezine:
This is only part of it, but it should give you a good starting point to jump on early trends:
How to find early trend momentum
All trends start life with a bit of chatter and hype on social media.
Sometimes it’s a meme, a theory, or a buzzword that’s repeatedly shared…
Or, might be a topic that’s generating lots of responses (questions, angry rants, gushing praise, ferocious arguments!).
At this point they’re still very niche….
Some may even STAY that way, remaining obscure fringe ideas that eventually fizzle out.
However, you’ll notice that some have what’s known as ‘momentum’ - a steady groundswell of interest that keeps the idea growing and spreading.
That might mean more social media chatter… more hashtags and memes… more questions asked on Reddit… more ebooks and reports…. more YouTube videos…
If you can spot this momentum, you can spot a future trend before the masses get to hear about it.
Which is absolute gold for any aspiring infopreneur!
Here’s where to look for momentum:
- Amazon – Check the new book releases. Start with the broad categories then dive into the subcategories. For example, ‘Health & Fitness’, might lead you into narrower niches like ‘Brain Training’ or ‘Digital Minimalism.’ If two or more books are ranking in the Kindle Top 50,000 on a similar theme, that’s a good signal. Also try Amazon.com because emerging trends often start in the USA.
- TikTok – You can use this social media network like a free ‘trend radar’. Type “how do I…” or “I can’t…” followed by a keyword like “sleep,” “focus,” or “money.” TikTok’s autocomplete suggestions will show you what people are talking about.
- Reddit - Search your topic and filter for the past 90 days. If people are asking lots of questions there’s fuel for an eBook. You’ll also see that there’s a ‘popular’ tab where you can see what’s trending right now.
- YouTube – Go to the search bar, write in a broad topic, then you’ll see a tab that gives you the option for ‘recently uploaded’ – as you can see below. Now you can see what new videos are coming out on a subject, and how many views and comments they are generating.
- Udemy - Course creators are usually six months ahead of Amazon authors. Go to either (or both) of these popular course-hosting platforms. Type in a category or topic, then sort by “Newest” which you can access in the drop down to the right.
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How to Find Hot New Niches🔎👀👁🗨
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