SEO is not dead, but it has shifted, and AI is the reason. I suspected this for a while. Ask Claude, or any LLM, for keyword advice and it will answer with total confidence whether or not it actually knows what is ranking this week. Ben Senescu confirms the same thing in the video below, and he built a whole product around fixing it. In this video Andrew Warner talks with Ben Senescu, creator of OpenSEO, about building an open-source alternative to tools like Semrush and Ahrefs. Ben explains how OpenSEO grounds AI agents in real SEO data from DataForSEO instead of letting them guess, and walks through competitor research, keyword analysis, backlink research, SEO coaching through Claude, and AI-powered content creation. Watch here: https://www.youtube.com/watch?v=UNN6dLt5dPI They also discuss how developers are extending OpenSEO into custom content optimization tools, CRMs, outreach systems, and Google Analytics integrations. Why this matters more than another SEO tool launch A single seat on the big SEO platforms runs $100 to $150 a month before you have touched a single keyword. Ben noticed something on Reddit: people on r/TechSEO were already building their own dashboards on top of a pay-as-you-go data provider called DataForSEO. He asked if they wanted an open-source starting point. They said yes. He shipped OpenSEO about a week later. The pricing tells you who it is built for. The hosted version is $10 a month. If you self-host, you skip that entirely and pay DataForSEO directly for what you use, starting with $50 which can last you even a year depending on your usage. OpenSEO itself is MIT-licensed and free. As of now it has crossed 7,000 GitHub stars and more than 500 forks, so the "open source" label is not just a marketing line. What you actually get Once it is connected to a DataForSEO key, OpenSEO covers the workflows that used to require three separate subscriptions: - Keyword research and saved keyword lists - Rank tracking and domain overviews - Competitor and backlink analysis - Site audits - AI visibility tracking, meaning whether your brand shows up when someone asks ChatGPT or Google's AI Overviews a relevant question - A prompt explorer for seeing which prompts surface your content

OpenAI has officially announced GPT-6 Astra. https://openai.com/index/gpt-6-astra/ Calling it their most intelligent and aligned model yet. And some of the numbers are pretty bonkers. Astra scored 99.9% on ARC-AGI-3 and 98% on FrontierMath Tier 4, along with some impressive results for coding, computer use and cybersecurity. OpenAI President Greg Brockman has even suggested we've now reached AGI. That's Artificial General Intelligence... Something people have been predicting and arguing about for YEARS. But here's the slightly annoying bit... Most of us can't use Astra yet! lol OpenAI has started with a small group of organisations, with paid ChatGPT users getting access over the coming days. You can read about Astra's prompting tips are here: https://developers.openai.com/api/docs/guides/latest-model?model=gpt-6-astra The benchmarks look impressive... But I'm far more interested in what Astra can actually DO for us. I'll let you know when I've had chance to play with it! ;) (Or feel free to tell me if you have access)

From rundown, this tech will be CapCut. Similar to ClipChamp for create videos etc. 🌱 ByteDance’s frontier push with Seed 2.0 Image source: ByteDance The Rundown: ByteDance released Seed 2.0, a new family of AI models that match or beat GPT-5.2 and Gemini 3 Pro across dozens of benchmarks at nearly 1/10 of the price — capping a week that also saw its Seedance 2.0 model spark a Hollywood firestorm. The details: - Seed 2.0 Pro surpasses GPT-5.2 ($1.75/M) and Gemini 3 Pro ($5/M) across a series of math, reasoning, and vision benchmarks at just $0.47/M input tokens. - ByteDance says the model is built for real-world agentic tasks, with demos showing it autonomously completing 96-step CAD modeling workflows. - The launch comes on the heels of the viral Seedance 2.0 video model, which is facing pushback from Hollywood over copyrighted characters and voices. - Seed 2.0 is live now on ByteDance's Doubao app in “Expert Mode” and via API, though consumer availability outside China is still limited.

AI TRAINING 📸 Turn product photos into scroll-stopping videos The Rundown: In this guide, you'll learn how to turn a product photo into a cinematic clip ready for social media using Runway's video generation tool. This method excels at creating consistent clips that are ready for ad campaigns and product announcements. Step-by-step: 1. Grab a product photo first — Runway will use it for the start frame. Don’t have a product? Use a software mockup or ask Gemini to generate one for the brand 2. Drop the photo into any AI, prompting: "Write me a brief video prompt to use in Runway to generate a social media video based on this product photo. Add animations and/or camera movement if applicable" 3. Next, go to Runway > Tool > Video and add your starting frame and the AI-generated prompt 4. Rinse and repeat for the rest of your product photos. Try different combinations of text overlay and music when you post them to socials Pro tip: This is also a great way to enhance your existing ad sets — try adding them to your in Google or Meta campaigns.

GOOGLE 🌐 Google brings more agentic AI to Chrome Image source: Google The Rundown: Google just announced a wave of AI upgrades and Gemini integrations into its Chrome browser, including the addition of agentic browsing, built-in image generation, Personal Intelligence, and more. The details: - Auto Browse controls Chrome in its own tab, clicking through sites and completing tasks— also pausing before sensitive actions like payments. - Gemini now lives in a persistent sidebar, letting users ask questions, compare products across tabs, and leverage Google apps like Gmail and Calendar. - New Nano Banana integration lets users create images directly in the browser, with Personal Intelligence also coming soon for more personalized answers. Why it matters: There’s been no shortage of AI-first browser competition (OpenAI’s Atlas, Perplexity’s Comet, Dia, etc.) over the past year, but adoption has mostly been lacking — leaving Google with the perfect opportunity to simply continue weaving Gemini into its dominant Chrome platform and integrating deeper with its apps.