I've been working for a really successful guy to grow his socials but he is only successfull offline, really small online yet. I've been doing YT Strategy for the last 5 years for a lot of different channels, but for some reason he still wants me to do heavy SEO on Titles, Tags and all this kind of old stuff (in my opinion). I actually want to go heavy on Video packaging but he still wants me to do SEO stuff and he is pretty metodical with it so it takes some of my time that could be spent doing great packaging.
So, i would love to get your guys opinion on if SEO really matters today and how i can explain him that this is not as important as it was in 2020 (or it is, please give me your opinion down below).