For all of you that have niches, that I keep saying "riches are in the niches" etc, here's a case in point example. Notice that when the focus goes off of "helping Australian business owners navigate financial landscape" the videos tend to flop.
Notice also how the thumbnails aren't the best. Know what this guy has? He's figured out his VERY SPECIFIC audience. Who's your audience? Drop a comment below, don't be afraid to go into specifics