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18d • 💎 Guidance
📌 Noticing Patterns
Coaches, gurus, and especially marketers, often share their latest "rules" with great confidence. And I find myself pausing more often than I used to. Not because there is no value there, but because so much of it feels like opinion presented as universal truth; without much regard for context, audience, or intention.
You have heard them too.
- Short posts are no good. They do not contain enough information. Just ask Seth Godin.
- Long posts are no good. No one will read them; even if they might serve better in search or deeper understanding.
- Text posts are no good. People do not read anymore. They want video.
- Short videos are no good. They lack depth.
- Long videos are no good. Attention spans are gone.
And so it goes.
Each statement carries a fragment of truth, and misses the larger one. The real question is not length, format, or trend. It is fit. Who are you speaking to? What do they need? How do they prefer to receive it? And perhaps most importantly; what are you trying to say?
A thoughtful long-form piece can land deeply with the right reader. A short post can spark exactly the insight someone needed in the moment. A video can connect. A conversation can transform. None of these are inherently right or wrong. They are simply tools.
What concerns me is not the advice itself, but how easily it becomes rigid; how quickly it turns into rules that discourage people from trusting their own voice, their own audience, their own experience.
Perhaps the better approach is not to follow the loudest guidance; but to listen more closely. To your audience. To your results. To what feels aligned with the work you are here to do.
There is wisdom available. Just not always in the absolutes.
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📌 Noticing Patterns
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