In a world of templates, blueprints, and sameness, be a Susan.

We are watching value itself become progressively less tangible. First, survival depended on access to natural resources. Then control of land and agriculture. Then manufacturing capacity. Then distribution. Then services. Then information. And now? We are entering an economy increasingly shaped by: interpretation, meaning, attention, trust, synthesis, identity, perspective. In short: ideas are becoming infrastructure. And A.I. accelerates this transition dramatically. From Resource Economies to Idea Economies. Early economies were rooted in physical scarcity: land mattered, minerals mattered, crops mattered, labor mattered. Wealth came from controlling what people physically needed to survive. Industrialization shifted the equation. Manufacturing allowed scale. The winners became those who could produce more efficiently than others. Then came the service economy. Increasingly, people were paid not for producing things, but for: helping, organizing, advising, managing, supporting. Human expertise itself became monetizable. The internet accelerated another shift. Information became abundant. Suddenly, knowledge itself was no longer scarce. Anyone could access tutorials, research, systems, blueprints, and strategies almost instantly. That changed the nature of value again. Because once information becomes abundant, information alone loses economic power. Now A.I. is intensifying this transition. A.I. dramatically reduces the cost of: generating content, summarizing information, analyzing data, producing media, creating first drafts, organizing knowledge. This means many forms of "informational labor" are becoming partially automated. Not eliminated entirely. But commoditized. And that changes everything for coaches, creators, analysts, and influencers. The Great Commoditization The people most vulnerable are not necessarily beginners. They are those whose primary value comes from: repeating known information, packaging generic frameworks, producing interchangeable content, acting as basic information distributors.