If you want to stand out in real estate (or any industry), it’s not enough to just show up, you need to position yourself as the expert in your market. Here’s how I did it: 1️⃣ Define Your Niche: Know exactly who you serve. For me, it’s University of Tampa parents, and property owners. When you focus on a specific group, you become the obvious choice for them. 2️⃣ Consistency is Key: From the start, I stayed extremely consistent in providing value in Facebook groups dedicated to Utampa off campus housing. I also persistently reached out to anyone posting about rentals when I first started. That persistence paid off, I’ve done over 25 rental listings so far in 2025 and helped 100+ students and recent grads find rentals in the last 2 years. 3️⃣ Position Yourself as the Expert: I’ve helped multiple buyers purchase properties from within my niche, I built a consistent referral base. People reach out to me and recommend me all the time because I’ve established myself as the go-to expert in my market. 4️⃣ Share Valuable Insights: Post tips, updates, and insider knowledge your audience can’t get anywhere else. Show that you understand their challenges and know how to solve them. Pro Tip: Always end your content with a clear call to action. Invite your audience to reach out, schedule a call, or join your community, make it easy for them to take the next step. When you consistently show up, add value, and focus on your niche, you’re not just growing a brand, you’re becoming the go-to expert people trust.

Stories don’t have to be complicated they just need to be consistent, engaging, and authentic. Here are a few that have directly brought me new clients: 📍 Showings & Previews: Taking people along with me builds trust and shows I’m active in the market. 📸 Upcoming Listings : Creates anticipation and gives followers that “insider” feeling. 💻 Virtual Tours w/ Out-of-State Clients : Shows I can work with buyers no matter where they are. 🔨 Renovation Progress Updates: Walking people through updates on one of my listings highlights my eye for improvements, adds value for sellers, and shows buyers I understand the process of adding equity. 🙋 Interactive Polls: Quick way to engage and spark conversations in DMs. 🔑 Just Leased → Available Soon : Reposting leased listings reminds investors and buyers that more opportunities are coming. 📅 Monthly Goals & Appointments: Lets people see my momentum and stay connected to the excitement. The Strategy: Stories work because they’re fast, real-time touch points that keep me top of mind. Each one either educates, engages, or shows proof of activity and together, they turn into real conversations with leads.

Welcome to October! This month we’re diving into building your brand, defining your niche audience, and attracting clients through social media. I’ll be sharing strategies on how to position yourself as the go-to expert in your market, create content that resonates with your ideal clients, and consistently generate leads online. Drop your #1 goal for October in the comments, and let’s set a strong foundation for growth this month!

One of the biggest game changers in my business has been using content as a lead-generation tool, not just for likes or views, but for actual clients that convert. Here are some content strategies that have worked for me and how I’ve been able to consistently attract new clients through social media. - The type of posts that get the most traction with potential clients : think reels, videos, and hyper-local content about the area you’re targeting. - Build your own brand: showcasing your market knowledge and personality builds trust with your audience. - Use every post as an opportunity to drive action (always end with a clear call-to-action, whether it’s booking a call, checking out a listing, or sending you a DM). The right content isn’t about going viral, it’s about positioning yourself as the go-to expert in your market and giving your ideal clients a reason to reach out. Check out my marketing content in the classroom section for more specific tips and resources!