AI Overviews are now answering a big share of health and legal questions right on the results page. For YMYL publishers, that changes how you earn the click. The pages still getting clicks tend to offer something the overview can't: specific tools, original data, lived experience, or a decision the reader has to make for themselves. Generic summaries get absorbed; depth gets the visit. Are AI Overviews eating your clicks yet? What are you doing about it?

Every core update reshuffles YMYL harder than most other niches. The latest one was no different, and the pattern in who recovered is worth studying. The sites that bounced back had three things in common: stronger author authority, cleaner sourcing, and content that clearly reflected real experience rather than rephrased consensus. Did this update help or hurt your sites? What did you change after?