Display ads are fine, but they leave most of the value of YMYL traffic on the table. The real money in hard niches is on the back end, where it recurs. Three models that work: a subscription or membership tied to the problem you rank for, recurring affiliate offers (SaaS and ongoing services), and your own productized service sold to the exact visitors you already attract. What does your back-end revenue look like today, and where's the gap?

Most AI content gets filtered out of YMYL SERPs because it reads like a confident summary with no source of truth behind it. The fix starts at the prompt. My structure gives the model a clear role, the named author's real expertise, the exact sources it must cite, the claims it is not allowed to make, and a requirement to flag anything uncertain. The output reads like a careful expert, not a content mill. What does your current YMYL drafting prompt force the model to do?

AI Overviews are now answering a big share of health and legal questions right on the results page. For YMYL publishers, that changes how you earn the click. The pages still getting clicks tend to offer something the overview can't: specific tools, original data, lived experience, or a decision the reader has to make for themselves. Generic summaries get absorbed; depth gets the visit. Are AI Overviews eating your clicks yet? What are you doing about it?